APPLE INC. AND STARBUCKS CORPORATION
Project Report on B2B Market Plan
Of
APPLE INC.
AND
STARBUCKS CORPORATION: iSTATIONS Submitted to
Prof. Sanjay Srivastava
Rajan Arora
Submitted by
Group No. 2
Vikas Kumar ( FT-12-MM- 544)
Gaurav Manchanda (FT-12-109)
Mikail Mohd. Salim (FT-12-160)
Malay Mondal (FT-12-16)
Kushagra Varshney (Ft-12-mm-546)
Nikita Kabra (FT-12-119)
Rahul Yadav (FT-12-MM-542)
PGDM Batch: 2012-2014, IILM Graduate School of Management, Greater Noida
ACKNOWLEDGEMENT
The project of such magnitude cannot be accomplished without the assistance and co-operation of several people. Exchange of idea generates a new object to work in a better way. So, whenever a person is helped and co-operation by others. His heart is bound to pay gratitude and is not merely formalities but an expression of deep sense of gratitude and cumulative appreciation.
First of all, We wish to express our deep sense of gratitude to our faculties Prof. Sanjay Srivastava and Mr. Rajan Arora who taught us such an interesting and rationally sound subject named B2B Marketing and also provided us such a huge learning opportunity of making this project report .We would also like to thank our respective mentors whose support and guidance along with timely advice has helped us to complete this project report.
At least, we cannot forget to express our great-fullness to our parents as well as our friends for providing us competitive frame work.
Contents of the Report
Executive Summary
Apple Inc: A SWOT Analysis
Situational Analysis
Business Customer: Starbucks Corporation
End User
Insight into Demand Competition Analysis
Dell Hewlett Packer
IBM Environmental Climate Recommendations
Mission Statement
Marketing Objectives
Product Strategy Pricing Strategy Distribution Strategy
Of
APPLE INC.
AND
STARBUCKS CORPORATION: iSTATIONS Submitted to
Prof. Sanjay Srivastava
Rajan Arora
Submitted by
Group No. 2
Vikas Kumar ( FT-12-MM- 544)
Gaurav Manchanda (FT-12-109)
Mikail Mohd. Salim (FT-12-160)
Malay Mondal (FT-12-16)
Kushagra Varshney (Ft-12-mm-546)
Nikita Kabra (FT-12-119)
Rahul Yadav (FT-12-MM-542)
PGDM Batch: 2012-2014, IILM Graduate School of Management, Greater Noida
ACKNOWLEDGEMENT
The project of such magnitude cannot be accomplished without the assistance and co-operation of several people. Exchange of idea generates a new object to work in a better way. So, whenever a person is helped and co-operation by others. His heart is bound to pay gratitude and is not merely formalities but an expression of deep sense of gratitude and cumulative appreciation.
First of all, We wish to express our deep sense of gratitude to our faculties Prof. Sanjay Srivastava and Mr. Rajan Arora who taught us such an interesting and rationally sound subject named B2B Marketing and also provided us such a huge learning opportunity of making this project report .We would also like to thank our respective mentors whose support and guidance along with timely advice has helped us to complete this project report.
At least, we cannot forget to express our great-fullness to our parents as well as our friends for providing us competitive frame work.
Contents of the Report
Executive Summary
Apple Inc: A SWOT Analysis
Situational Analysis
Business Customer: Starbucks Corporation
End User
Insight into Demand Competition Analysis
Dell Hewlett Packer
IBM Environmental Climate Recommendations
Mission Statement
Marketing Objectives
Product Strategy Pricing Strategy Distribution Strategy