Apple Inc Designs and Markets Customer Electronics, Computer Software, and Personal Computers.
CHAPTER – I
INTRODUCTION
1.1 INTRODUCTION TO THE STUDY Consumer Perception is how information is collected and categorize. Perception is affected by the amount of contact to a incentive and by individual interpretation. If the same consumer encountered that information often and from many sources, then the consumer 's attitude toward dairy products might change enough to influence how often the consumer chose yogurt as a breakfast food. The next step is exploring what these consumers will buy. The importance of customer satisfaction diminishes when a firm has increased bargaining power.
IMPORTANCE OF CONSUMER PERCEPTION The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company. Consumer perception describes how customers and potential customers view a company and its products and services. Consumer perception is important to businesses since it can influence consumer behavior, which ultimately affects the profitability of a business.
Many businesses spend large amounts of resources to influence consumer perceptions. Businesses often conduct market research to gain insight into consumer perceptions and preferences. Understanding how and why consumers make the choices they do is integral to providing products and services that will be in demand and promoting those products and services effectively.
Factors affecting consumer perception Although a consumer 's perception of a product or service is at least partially based on his actual experience with the good, a significant amount of market research suggests that a consumer 's view of a product is also conditioned by a variety of other factors. From very concrete factors of price and quality to less tangible factors such a consumer 's view of the manufacturer 's reputation, experience with service and the quality of packaging and branding, a number of complex
INTRODUCTION
1.1 INTRODUCTION TO THE STUDY Consumer Perception is how information is collected and categorize. Perception is affected by the amount of contact to a incentive and by individual interpretation. If the same consumer encountered that information often and from many sources, then the consumer 's attitude toward dairy products might change enough to influence how often the consumer chose yogurt as a breakfast food. The next step is exploring what these consumers will buy. The importance of customer satisfaction diminishes when a firm has increased bargaining power.
IMPORTANCE OF CONSUMER PERCEPTION The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company. Consumer perception describes how customers and potential customers view a company and its products and services. Consumer perception is important to businesses since it can influence consumer behavior, which ultimately affects the profitability of a business.
Many businesses spend large amounts of resources to influence consumer perceptions. Businesses often conduct market research to gain insight into consumer perceptions and preferences. Understanding how and why consumers make the choices they do is integral to providing products and services that will be in demand and promoting those products and services effectively.
Factors affecting consumer perception Although a consumer 's perception of a product or service is at least partially based on his actual experience with the good, a significant amount of market research suggests that a consumer 's view of a product is also conditioned by a variety of other factors. From very concrete factors of price and quality to less tangible factors such a consumer 's view of the manufacturer 's reputation, experience with service and the quality of packaging and branding, a number of complex