Apple Marketing Mix
0.0.0 Introduction
Marketing Mix is a major theory in modern marketing that involves basically all that a corporation can utilize to persuade consumer perception auspiciously in favor of its products or its services, in order to meet organizational and consumer objectives. That is, marketing mix involves crafting and implementation of a marketing plan. In this assignment, I will discuss the most important marketing mix variables as grouped by Prof. E. Jerome McCarthy: i) Product ii) Promotion. iii) Price iv) Place (Distribution)
During this assignment I am going to be making my reference to Apple Inc., specifically looking at their iPhone product. I will therefore refer to Apple and how they diversified their iPhone products, the iPhone price assortment, iPhone’s places for distribution and the promotional approaches they have adopted to advance these products.
0.1.0 Company Background
Apple Inc. is a multinational corporation headquartered in Cupertino, California, U.S. It is one of the world’s most admired brands, topping the Fortune Magazine’s list for title for three years in a row, for the years 2008, 2009 & 2010. Apple designs and manufactures consumer electronics, computer software, and commercial servers. The company was founded by its current CEO, Steve Jobs and Steve Wozniak in April 1976. The duo’s affiliation began a number of years before when Wozniak, a gifted, self educated electronics engineer, started creating boxes that helped him to make long distance free phone calls. Apple has approximately 35,000 workers worldwide and worldwide annual sales of US$42.91 billion in the financial year ending September 26, 2009. For reasons as various as its culture of broad aesthetic design to its distinct marketing campaigns, Apple has over the years set up a unique reputation inside the end user electronics industry. This reputation takes account for a customer base committed to the company and the brand, predominantly in the
Marketing Mix is a major theory in modern marketing that involves basically all that a corporation can utilize to persuade consumer perception auspiciously in favor of its products or its services, in order to meet organizational and consumer objectives. That is, marketing mix involves crafting and implementation of a marketing plan. In this assignment, I will discuss the most important marketing mix variables as grouped by Prof. E. Jerome McCarthy: i) Product ii) Promotion. iii) Price iv) Place (Distribution)
During this assignment I am going to be making my reference to Apple Inc., specifically looking at their iPhone product. I will therefore refer to Apple and how they diversified their iPhone products, the iPhone price assortment, iPhone’s places for distribution and the promotional approaches they have adopted to advance these products.
0.1.0 Company Background
Apple Inc. is a multinational corporation headquartered in Cupertino, California, U.S. It is one of the world’s most admired brands, topping the Fortune Magazine’s list for title for three years in a row, for the years 2008, 2009 & 2010. Apple designs and manufactures consumer electronics, computer software, and commercial servers. The company was founded by its current CEO, Steve Jobs and Steve Wozniak in April 1976. The duo’s affiliation began a number of years before when Wozniak, a gifted, self educated electronics engineer, started creating boxes that helped him to make long distance free phone calls. Apple has approximately 35,000 workers worldwide and worldwide annual sales of US$42.91 billion in the financial year ending September 26, 2009. For reasons as various as its culture of broad aesthetic design to its distinct marketing campaigns, Apple has over the years set up a unique reputation inside the end user electronics industry. This reputation takes account for a customer base committed to the company and the brand, predominantly in the
References: 1. http://www.scribd.com/doc/22784449/Business-Modules-Notes 2. http://www.slideshare.net/gorval227/sony-1984805 3. http://www.docstoc.com/docs/10545571/Marketing-Mix-of-Pepsi 4. http://www.authorstream.com/Presentation/preeti55555-213152-marketing-mix-educational-institute-entertainment-ppt-powerpoint/ 5. http://sharingpixels.com/ 6. http://uapple.com/ 7. http://www.scribd.com/doc/22784449/Business-Modules-Notes 8. Kundi, J (2008) Marketing mix at Sony Corporation