Apple was started in 1976 when Steven Wozniak and Steven Jobs joined forces. Wozniak created the Apple I which Jobs suggested they try to sell. The Apple I was not very successful. By 1980 the Apple III was introduced which increased sales tremendously and helped to employ thousands of people. In 1981, sales became more difficult because the market became populated with other competing firms. This is when John Sculley came into the picture as it was determined that Steven Jobs was not a good manager. Jobs worked with Macintosh to compete with the new IBM pc.…
In 1976, 21 year old Steve Jobs and Steve Wozniak together, in the garage of Jobs’ Cupertino, CA home, they founded a new company which they christened “Apple”. Their goal - create an inexpensive and simple to use computer. Apple was established in 1976. Apple was incorporated on January 3, 1977 as Apple Computer Inc. Apple is probably the most well-known company when it comes to manufacturing technology that is innovative.…
Apple (then Apple Computer) was built by Steven Wozniak and Steven Jobs in April of 1976. For more than two decades, Apple was predominantly a manufacturer of personal computers, including the Apple I, II, Macintosh, and Power Mac lines. In 1985 Jobs was fired from the corporation he had help…
Steve Jobs and Steve Wozniak founded Apple on April 1, 1976 in Santa Clara Valley, California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor, keyboard, or casing. Due to the high demand for the Apple I, Jobs realized that there was a market for small computers. He also realized that he could market the company's name and the computer's user-friendly look.…
House, Charles. (2008, 07 01). Apple Computer, Inc. SWOT Analysis. Retrieved 03 12, 2012, from Datamonitor: http://www.datamonitor.com.ezproxy.stthomas.edu…
In 1975, a man named William “Bill” Gates started the company know as Microsoft through his interest of business and managing people. Ever since his early education, he became very competitive and driven to be on top with his company which led him to his rise to fame and unimaginable wealth. When Microsoft started, they were specializing in programming and software. Whereas when Apple started in 1976 by two men named Steve Jobs and Steve Wozniak, they designed circuit boards for the next generation of computers. This led to the invention of the first ever home computer with a GUI (Graphical User Interface) the Apple Lisa.…
Apple Inc. (Apple), an extremely successful and profitable American multinational corporation, was founded in the 1970s. As a technology company, it designs, manufactures, and markets personal computers, computer software, mobile phones, digital music players and sells related music software, and sells related product accessories. Furthermore, Apple’s distinguished and well profitable products and services include iPod, iPhone, Mac computers, Apple TV, Xserve, consumer and professional software applications, and iTunes (a platform of digital media application). Moreover, the Company sells its products all over the world through its retail stores, online stores, contractual cell phone carriers, and many value-added resellers. According to the New York Times, as September 25, 2010, Apple had opened a total of 317 retail stores, including 233 stores in the U.S. and 84 stores internationally. In addition, Apple Inc. is rated as the most valuable publicly traded Technology Company in 2011. In this project, I will do the brief discussion of Apple Inc.’s financial performance through its fourth quarter financial report for 2010.…
Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer Inc. Later on, the company founders decided to remove the world computer from its original name in order to show a future growth in different electronic products. The first product manufactured by this company was Apple I. “Apple used TV as the display medium, which was revolutionizing in its own self. Before that, no personal computers offered any sort of display. It worked much faster than other machines and provided an easy start up RAM and bootstrap code.” (Apple Inc., 2012) Building these machines was a problem because of the financial status of the company and because the location wasn’t appropriate. They managed to get a loan for US$250,000 through Mike Markkula who co-signed the bank loan. With money and new hope, the Apple II was created and it was specifically directed to households. ”Millions were sold well into the 1980s. A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.” (Apple inc., 2012).…
A strategic analysis will examine the opportunities, and threats in the general environment, and the company’s strengths and weaknesses. Apple works in many facets of consumer electronics, such as mobile communication devices, personal computers, video devices and digital music. To maintain their status in a highly competitive industry, Apple must not lose focus on the cornerstones of the company. They must continue building strong relationships, encourage innovation, and support strategic marketing. Brand management is also the key as they manage diverse products that have put them into new and extremely fast paced, ever changing markets.…
Two years after building the Apple I, Jobs introduced the Apple II. The Apple II was the best buy in personal computers for home and small business throughout the following five years. When the Macintosh was introduced in 1984, it was marketed towards medium and large businesses. The Macintosh took the first major step in adapting the personal computer to the needs of the corporate work force. Workers lacking computer knowledge accomplished daily office activities through the Macintosh 's user-friendly windows interface. Steve Jobs was considered a brilliant young man in Silicon Valley, because he saw the future demands of the computer industry. He was able to build a personal computer and market the product. "The personal computer was created by the hardware revolution of the 1970 's and the next dramatic change will come from a software revolution," said Jobs. His innovative ideas of user-friendly software for the Macintosh changed the design and functionality of software interfaces created for computers. The Macintosh…
Steven P. Jobs and Stephen G. Wozniak did not introduce the Apple II personal computer until 1977, according to “History of American Journalism: The 1970s”, published by The University of…
In order to do this, the main areas of discussion I am going to focus upon are the company itself. I will look at the firms’ internal and external Marketing environment in order to provide an insight in what position the firm is in. Furthermore, I will look at the competition they are facing and what affect this have upon their marketing strategy. I will also provide recommendations will be provided on how Apple can strengthen their position in the market.…
Apple released the Macintosh in 1984, with a marketing campaign portraying the computer as piece of a counter culture lifestyle: romantic, youthful, creative. Despite positive sales and performance far better than that of IBM's computers, the Macintosh was still not IBM compatible. Scully believed Jobs was hurting Apple, and executives began to phase him out as well as the board.…
This report will identify the positioning of Apple’s notebook product line ‘MacBook’ to its relative competition by the use of marketing concepts such as; segmentation marketing, target marketing, buyer behaviour, product strategy and how the company has enhanced the product over the years.…
Apple is an American firm that designs and sells computers, electronics and computer software (Apple 2011). The company got its inception in 1976 by three main people. They were Steve Jobs, Steve Wozniak and Ronald Wayne. At start the company only focused on the manufacture of computer hardware. Its first product of computer was named Apple I. The company later introduced its other products in 1977 and 1980 respectively (Apple 2011). These were named Apple II and Apple II. The company later introduced the Lisa and Macintosh in 1982 which had more advanced features.…