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Apples Ethics and Social Responsibility

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Apples Ethics and Social Responsibility
Assignment 1: Apple Inc. - Corporate Responsibility and Marketing Strategies
Amber Craggette
Instructor: Dr. Jean Fonkoua
BUS508- Contemporary Business
07/19/2014

Apples ethics and social responsibility
In researching the Apple Company’s Social (Supplier) and ethical responsibilities I found that their initiatives are geared toward Empowering Workers, Labor & Human Rights, Health & Safety, Environment and Accountability. I think their approach is interesting but I feel that a large company like Apple can do way more for the local communities and country as a whole.
Apples stance on empowering their workers is a wonderful thing. I think more companies need to recognize that a happy workforce makes for an overall greater employee and customer experience. Apple Inc. employs staff all over the world and is committed to treating employees with respect and dignity. The company provides educational resources for all of their employees giving them the opportunity to earn an undergraduate degree. Apple has very high standards and expectations in the industry. They provide their employees with the appropriate tools necessary to meet the high bar set forth; communicate and maintain a safe and respectable workplace. Training on the Apples Code of Conduct is mandatory for all new and existing employees.
When it comes to Labor & Human Rights Apple is committed to ending excessive work hours, providing a foundation for ethical employment, preventing underage labor, stopping excessive recruitment fees and bonded labor and responsible sourcing of minerals. Apple only does business with companies that uphold the highest commitment to Human Rights.
Apple has very high standards in Health & Safety, Environment and Accountability. They believe that every worker has the right to a safe and healthy workplace. Improving health and safety is essential and all workers receive the appropriate education on the topic. All apple suppliers must work alongside of apple to



Cited: Apple Inc. (2013). Supplier Responsibility Standards. http://www.apple.com/supplier-responsibility/pdf/Apple_Supplier_Responsibility_Standards.pdf. China Labor Watch. (2012). Beyond Foxconn:Deplorable Working Conditions Characterize Apple’s Entire Supply. http://www.chinalaborwatch.org/news/new-415.html. Christine Moorman, Forbes. (2012). Why is Apple a Great Marketer. http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/. Connie Guglielmo, Forbes. (2012). Apple 's Supplier Labor Practices In China Scrutinized After Foxconn, Pegatron Reviews. http://www.forbes.com/sites/connieguglielmo/2013/12/12/apples-labor-practices-in-china-scrutinized-after-foxconn-pegatron-reviewed/. Dunstan Pria, Fox. (2012). Apple 's Chinese Manufacturer To Fix Labor Violations. http://www.foxbusiness.com/industries/2012/03/29/apples-chinese-manufacturer-to-fix-labor-violations/. Fair Labor Association. (2012). FAIR LABOR ASSOCIATION SECURES COMMITMENT TO LIMIT WORKERS ' HOURS, PROTECT PAY AT APPLE 'S LARGEST SUPPLIER. http://www.fairlabor.org/blog/entry/fair-labor-association-secures-commitment-limit-workers-hours-protect-pay-apples-largest. Scott Nova, Isaac Shapiro, EPI. (2012). Polishing Apple Fair Labor Association gives Foxconn and Apple undue credit for labor rights progress. http://www.epi.org/publication/bp352-polishing-apple-fla-foxconn-labor-rights/.

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