Christopher Citarella
Northwood University
MGT4800—Strategic Planning
Dr. Kelly Bruning
Sunday, July 19, 2015
Chapter 1 Application Questions Exercises:
1. Go to the Internet and look up one of these company sites: www.walmart.com, www.ge.com, or www.fordmotor.com. What are some of the key events that would represent the “romantic” perspective of leadership? What are some of the key events that depict the “external control” perspective of leadership?
Answer:
Ford Motor Company’s website dates all the way back to 1986 when Henry Ford built the first motor powered vehicle called the “Quadracycle”. The timeline goes on to show Ford Motor Company’s incorporation in 1903 and shares Mr. Henry Ford’s vision for creating a company with virtue and morals. In 1914, Ford instituted a policy to pay factory workers $5 per day (which was double the existing pay rate for workers of this kind) (Ford Motor Company, n.d.). The history of Ford details the romantic perspective of the company’s leadership from the start.
Ford’s vision of Quality, Safety, Environment (Eco-Friendly) and Innovation was initially inspired by its founder in 1903, and these values are still evident today in the present leadership.
From an external control perspective, Ford details their organizational hierarchy, leadership style, focus on quality, responsibility to the environment, customers and shareholders. Ford also invests in new technologies to bring the best products to market (Ford Motor Company, n.d.).
2. Select a company that competes in an industry in which you are interested. What are some of the recent demands that stakeholders have placed on this company? Can you find examples of how the company is trying to develop “symbiosis” (interdependence and mutual benefit) among its stakeholders? (Use the Internet and library resources.)
Answer:
Although Apple Computer’s products are designed in California, USA, they are
References: Kroger Co. (2013). The Kroger Co. 2013 Fact book. Retrieved from Kroger.com: http://216.139.227.101/interactive/kr2013factbook/ Price Waterhouse