At that time it was 60 percent of its capital stock of $2 million, but only around 1 percent of its total equity of $114 million. Between 1911 and 1915 Ford paid special dividends totaling $41 million. It was the policy of Ford Motor Company to reduce the selling price of its cars each year. Later in 1915, they increased production by constructing new plants worth $10 million, buying land for $3 million, and erecting an $11 million smelter. To finance these expenditures, Ford did not reduce the selling price. A year later, Ford’s board reduced the selling price of cars by $80 per car. Ford Motor Company was able to produce 600,000 cars annually, doing this they would forfeit $48 million by lowering the price by $80. At the same time the board decided not to pay a special dividend and would reinvest instead, however they did pay the regular dividend of $1.2
At that time it was 60 percent of its capital stock of $2 million, but only around 1 percent of its total equity of $114 million. Between 1911 and 1915 Ford paid special dividends totaling $41 million. It was the policy of Ford Motor Company to reduce the selling price of its cars each year. Later in 1915, they increased production by constructing new plants worth $10 million, buying land for $3 million, and erecting an $11 million smelter. To finance these expenditures, Ford did not reduce the selling price. A year later, Ford’s board reduced the selling price of cars by $80 per car. Ford Motor Company was able to produce 600,000 cars annually, doing this they would forfeit $48 million by lowering the price by $80. At the same time the board decided not to pay a special dividend and would reinvest instead, however they did pay the regular dividend of $1.2