Arabian Oud: A Perfume Retailer From Saudi Arabia
Acknowledgement
This global marketing plan would not have been possible without the consent and
guidance of our dean Melinda M. Bautista and Professor Doc. Borres to make this
research for a part of our subject international and global market.
I would like to acknowledge my family for the financial support and to my dad who
gave information about Saudi Arabia.
dedication
I dedicate this global marketing to myself, to our god ,family, friends and to our
Professor Doc. Borres.
Executive summary
The following research paper focuses on the brand awareness of Arabian Oud, a perfume retailer from Saudi Arabia to help them identify and define marketing strategies to penetrate the United Kingdom perfume market. It primarily tries to understand and evaluate various parameters of decision making like importance of brand attributes, reasons to try new perfumes, occasions on which perfumes highly preferred and the role of age, income and ethnicity group whilst purchasing a perfume. The necessary data was collected by randomly interviewing 120 respondents with the help of questionnaires. The information collected from the surveys was processed using various statistical techniques with the help of SPSS software which included the correlation test, t-test, ANNOVA, and cross tabulation.
The research paper is designed in a chronological order beginning with the company background and industry overview followed by research methodology used to accomplish research aim and objective. The paper further continues with explaining various data collection techniques practiced and interpretation of the findings after processing of the available collected data. The paper concludes with reflecting the research limitation and recommendation.
This global marketing plan would not have been possible without the consent and
guidance of our dean Melinda M. Bautista and Professor Doc. Borres to make this
research for a part of our subject international and global market.
I would like to acknowledge my family for the financial support and to my dad who
gave information about Saudi Arabia.
dedication
I dedicate this global marketing to myself, to our god ,family, friends and to our
Professor Doc. Borres.
Executive summary
The following research paper focuses on the brand awareness of Arabian Oud, a perfume retailer from Saudi Arabia to help them identify and define marketing strategies to penetrate the United Kingdom perfume market. It primarily tries to understand and evaluate various parameters of decision making like importance of brand attributes, reasons to try new perfumes, occasions on which perfumes highly preferred and the role of age, income and ethnicity group whilst purchasing a perfume. The necessary data was collected by randomly interviewing 120 respondents with the help of questionnaires. The information collected from the surveys was processed using various statistical techniques with the help of SPSS software which included the correlation test, t-test, ANNOVA, and cross tabulation.
The research paper is designed in a chronological order beginning with the company background and industry overview followed by research methodology used to accomplish research aim and objective. The paper further continues with explaining various data collection techniques practiced and interpretation of the findings after processing of the available collected data. The paper concludes with reflecting the research limitation and recommendation.