Netflix needed to take another step at expanding their business to stay ahead of its competition. Netflix began to produce original movies and television series. This risky buisness plan was to bring visibility to the site and pull in more subscribers. In 2013 Netflix premiered its multiple emmy winning political drama series, House of Cards. Being a Netflix original, only Netflix subscribers were able to watch this show that critics were raving about. This example and many more like it brought multitudes of users to Netflix. For even more exclusivity, Netflix made deals with major and minor production companies like Dreamworks, Sony animation, and Walt Disney Studios giving Netflix exclusive streaming rights for any and all movies from these and other companies. As Netflix jockeys with other online streaming services like HBO GO, Hulu, and Amazon instant video, it will continue to rebrand and make deals to stay one step ahead of its
Netflix needed to take another step at expanding their business to stay ahead of its competition. Netflix began to produce original movies and television series. This risky buisness plan was to bring visibility to the site and pull in more subscribers. In 2013 Netflix premiered its multiple emmy winning political drama series, House of Cards. Being a Netflix original, only Netflix subscribers were able to watch this show that critics were raving about. This example and many more like it brought multitudes of users to Netflix. For even more exclusivity, Netflix made deals with major and minor production companies like Dreamworks, Sony animation, and Walt Disney Studios giving Netflix exclusive streaming rights for any and all movies from these and other companies. As Netflix jockeys with other online streaming services like HBO GO, Hulu, and Amazon instant video, it will continue to rebrand and make deals to stay one step ahead of its