Argumentative Essay On Jonathan Edwards
Second Quarter Essay The vitality of the human race is dependent on its primitive sense of fear. We fear of losing our safety and security. Inherently, fear is avoided at all costs, therefore it is an effective use of persuasion. Fear is one of the most important motivation tools because its effectiveness is proven in Christianity, marketing, and scientific findings.
One example of how fear motivates humans is Christianity. Christians fear eternal damnation, and fear is a leading contributor to the salvation of Christians. Jonathan Edwards used fear in his famous sermon: “O sinner! Consider the fearful danger you are in: it is a great furnace of wrath, a wide and bottomless pit, full of the fire of wrath, that you are held over in the hand of that God, whose wrath is …show more content…
“They found fear appeals to be effective, especially when they contained recommendations for one-time only (versus repeated) behaviors and if the targeted audience included a larger percentage of women. They also confirmed prior findings that fear appeals are effective when they describe how to avoid the threat (e.g., get the vaccine, use a condom)” (APA). Between the years 1960 and 2014, Albarracin and her colleagues experimented on more than 27,000 people. They, in addition, did not find any indications that fear reared any negative aftereffects. Fear is one of humanity’s oldest and strongest emotions. It impacts daily life and behavior because it is natural to avoid what causes fright. Fear is used for marketing because a product can offer a safe solution. The persuasion method of fear is also used by Christians to convince a sinner of salvation. The field of psychology has found that fear appeals are effective and do not cause negative effects. Fear is an effective persuasion because, “Fear produces a significant though small amount of change across the board”
One example of how fear motivates humans is Christianity. Christians fear eternal damnation, and fear is a leading contributor to the salvation of Christians. Jonathan Edwards used fear in his famous sermon: “O sinner! Consider the fearful danger you are in: it is a great furnace of wrath, a wide and bottomless pit, full of the fire of wrath, that you are held over in the hand of that God, whose wrath is …show more content…
“They found fear appeals to be effective, especially when they contained recommendations for one-time only (versus repeated) behaviors and if the targeted audience included a larger percentage of women. They also confirmed prior findings that fear appeals are effective when they describe how to avoid the threat (e.g., get the vaccine, use a condom)” (APA). Between the years 1960 and 2014, Albarracin and her colleagues experimented on more than 27,000 people. They, in addition, did not find any indications that fear reared any negative aftereffects. Fear is one of humanity’s oldest and strongest emotions. It impacts daily life and behavior because it is natural to avoid what causes fright. Fear is used for marketing because a product can offer a safe solution. The persuasion method of fear is also used by Christians to convince a sinner of salvation. The field of psychology has found that fear appeals are effective and do not cause negative effects. Fear is an effective persuasion because, “Fear produces a significant though small amount of change across the board”