In the project “Mr. Spock’s Logic” we learned about Ethos, Pathos, Logos, and rhetoric. This is, different types of persuasive techniques that commercials or ads will use to draw their customers in and make them want to buy their product. We learned how to do these things by creating our own invention and making an add to persuade people to buy it. I never knew that these were the things that sellers were using to persuade me into buying or wanting to buy a product.…
Throughout this article I will be analyzing the rhetor Eric Thomas and his speech, How Bad Do You Want It through the Neo-Aristotelian Criticism. The Neo-Aristotelian Criticism style is a style that focuses on analyzing the style and manner of the speeches ability to deliver an idea to its intended audience. This criticism style focuses mainly on the rhetor, otherwise the speaker, and analyzes the entire speech in the qualities of; the emotional and physical qualities of the speaker, the audience, the major ideas, the reasoning for the speech, the credibility of the speaker, the organization of information presented, the quality of the presentation of information, the delivery, and the overall effect it had on the audience.…
Max Black build his ideas on Ivor’s assumptions and tried to bring the phenomenon to a more comprehensive and detailed investigation. Black on one hand, criticized the Aristotelian argument of ‘substitution’, on the other hand he elaborated on the ‘comparison’ perspective. Black’s main contribution is the refinement of Ivor’s ‘interaction’ views (Black 1962). The interaction view was first advocated by the literary theorist Richards (1936) and was subsequently developed by the philosopher Max Black (1962) both theories have two central claims: first, metaphors have an irreducible ‘cognitive content’, and that this cognitive content is produced by the ‘interaction’ of different cognitive systems. Interactionists generally claim that the ‘cognitive contents’ of metaphors can be true, even though they are not amenable to literal expression.…
Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T.V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst these companies with their creative incorporation's of Aristotle's rhetorical techniques to capture their audience and deliver their message of reliable service.…
The commercial starts out with a young boy in a tuxedo staring at himself when his mother comes in the room wearing a tan shirt, complimenting how good he looks. The boy rolls his eyes and shows a look of disapproval. The mother notices that her son is feeling upset, so she tells him to not feel bad, and that many students go to prom by themselves, but from the kitchen, his little sister who is coloring at the table replies, “no they don’t.” The mother fixes her son’s black bowtie as he makes his way towards the front door. As he grabs the door handle, his father comes from the other room and calls for his son. When the boy turned around, the father tossed him his car keys to a silver 2013 Audi S6. The boy catches them with one hand, and shows a look of shock. His father then tells him to have fun tonight with a nod of approval.…
The ad opens with two Happy Meal-shaped animated characters playing around with a tube of yogurt. It then cut to a girl walking towards the box, saying "I'm so excited to find out what's in here!" The meal itself, like chicken mcNuggets, fries, and yogurt were not situated inside the happy meal container, the food items were sitting beside the happy meal container. The ad then showed scenes of other children gleefully pulling "Teenie Beanie Baby Boo" toys out of the Happy Meal box and showing them off to the camera…
Ethos is our level of credibility as perceived by the audience. Pathos is the quality of a persuasive presentation which appeals to the emotions of the audience. An emotional connection can be created in many ways by a speaker, perhaps most notably by stories. The goal of a story, anecdote, analogy, simile, and metaphor is often to link an aspect of our primary message with a triggered emotional response from the audience. Logos is synonymous with a logical argument. The message we are trying to convey should be based on facts, statistics, and…
Rhetorical situations are defined by the kinds of appeals that may affect an audience, the pistesis. There are three types: the rhetors credibility (ethos), the emotions (pathos), and the systems of reasoning (logos). While both rhetorical situations rely on all three types of pistesis, President Franklin D. Roosevelt’s speech relies more heavily on the “ethos”, whereas Coca-Cola’s relies more heavily on the “pathos”.…
The Three Rhetorical Appeals are the three main points by which people are influenced, and it allows you to effectively evaluate different texts and arguments for their oratorical strategies. The first, Logos, is the method of reason, logic, or facts. Any type of argument which appeals to someone’s rational side is appealing to logos. Second, Ethos, an approach of credibility, authority, or character, appeals to demonstrate the author’s expertise, trustworthiness, and honesty and tries to put the author in a more positive position to the audience. Lastly, Pathos, this is a strategy of affect and emotions. Pathos appeals to an audience’s emotions of anger, excitement, or sorrow. These three points are important to the audience to analyze the…
In “Becoming members of society: Learning the social meaning of gender” essay, Aaron H. Devor makes an argument that genders are a production of society structure and we learn to adapt to its demand as we set ourselves in the position to be successful. Also in the selection from her Can’t Buy My Love: How Advertisings Changes the Way We Think and Feel book, ”Two Ways a Woman Can Get Hurt”: Advertising and Violence, Jean Kilbourne states that advertisings that depicts sex and violence are contributing to the crime against women in our society. Yet both writers making different arguments and with different style in their writing, they both are using the three rhetoric strategies to persuade the readers. These three basic ways to persuade and audience with opposing view, according to Greek philosopher Aristotle, are Logos, Pathos, and Ethos.…
This chapter is the most important because the introduction of Aristotle’s top three tools in an argument, logos, ethos and pathos is introduced. He calls them “ The most powerful tools of persuasion: Argument by character, argument by logic, and argument by emotion” (38) also known as logos, ethos and pathos for short. By using emotion, logic and character it makes it easier to manipulate someone in an argument. For example, in Heinrich words “ Logos, ethos, and pathos appeal to the brain, gut, and heart of your audience” (40) which means that these tools are part of argument for persuasion to others. Heinrich explains how to use these tools by explaining in detail by definition and divides them individually in sections to go further in depth in the chapter. This chapter is useful by allowing the readers to fulfill themselves in further knowledge by using argument tools to spice up an argument and win it over.…
The use of “walls,” such as that of Wall-street, conveys two important key points about western culture. The use of walling, in the modern sense, or the use of architectural rectangular prisms, is a very western invention, which in-part symbolizes the denaturing of western society. The second important feature brought about by walls is their confining nature, such as the prison that Bartleby finds himself in near the end of the novel. “Walls” are eventually associated with death itself, moving from bartleby’s dead-wall reveries (his staring at the wall during work) to conjoining the two words into one, making deadwall. Melville also employs walls as not only physical barriers, but as mental barriers, eventually diminishing bartleby to simply existing.…
In the magazine Woman’s Day they put an ad that is family oriented. There is a mother and daughter and they are holding a happy meal and looking happy. The daughter has dark hair and it’s in pigtails with a red ponytail. She is wearing a strip shirt with a red trim with blue jeans, with a necklace that’s yellow and red and a couple bracelets that are red. The mother has dark hair, it’s curly. She is wearing a white shirt that has red flowers and a green cardigan with blue jeans and silver earrings. There is a white background with black text that tells you what buying a Happy Meal from McDonalds will do and what it goes to. The ad looks naturally lit, not to bright and not to dark. Underneath the text is two pictures, one of a mother and daughter and the daughter is sick and the other one is of the Ronald McDonald house.…
Aristotle's Nicomachean Ethics provides a sensible account for what true moral virtue is and how one may go about attaining it. Aristotle covers many topics that help reach this conclusion. One of them being the idea of mean between the extremes. Although Aristotle provided a reliable account for many philosophers to follow, Rosalind Hursthouse along with many others finds lose ends and topics which can be easily misinterpreted in Aristotle's writing.…
The commercial starts off with the ideal American man walking out the barn door with a brown and white Clydesdale horse. The song “I’m Gonna Be (500 Miles)” plays in the background. Next a puppy emerges from the hay and wonders outside. The horse proceeds to nay at the puppy as if to warm it to stay inside the barn. The puppy wonders into a car trailer and is closed. The owner wonders where his puppy went but continues to leave without knowing the puppy is in the trailer. After a sudden stop, the door opens and the puppy runs out into the street. The owner…