Theory of 4C posted by American marketing specialist, Professor Lanteborn, in 1990, takes client's demand as the guide and resets the four basic factors of marketing management: Consumer, Cost, Convenience and Communication. Zhengzhou Hongxing puts consumer's demand in the first place according to the Theory of 4C; and next decrease the purchasing cost for client; and then pays sufficient attention to onvenience when consumer make a purchase; at last, communicate efficiently around the client to reach the deal.
Theory of 4C takes consumer's feelings seriously and takes market demand as the direction, which is easier to be accepted by the market. Crusher company shall take effort to use 4C. At frist, to value crusher consumer's product experiences. Secondly, to consider client's feelings. Don't let client spend much time and cost in finding and purchasing. Thirdly, as to convenience, we think everyone knows how to do it. The last but not least is communication. To learn client's demands on crusher collocation, application scale, consumption level and so on, and then to give consumer best suggestions.
To sum up, marketing management is the same as fighting. Just as the ancient Chinese philosophical book The Art of War concludes, if you know yourself and your enemy, you'll never lose a battle. Theory is