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Study of strength and weakness of customer service Of Macdonald in UK

A Research proposal Of the ATHE Level 6 Diploma in Management

Prepare by :
ID No:

Table of Contents

1. Introduction

2. Statement of the problem

3. Objective of the study

4. Research Methodology
4.1. Research design
4.2. Source and collection of data
4.3. Presentation and analysis of data

5. Significance of the study

6. Limitation of the study

7. Reference

Study of strength and weakness of customer service Of Macdonald in UK

A Research proposal Of the ATHE Level 6 Diploma in Management

Prepare by :
ID No:

Table of Contents

1. Introduction

2. Statement of the problem

3. Objective of the study

4. Research Methodology
4.1. Research design
4.2. Source and collection of data
4.3. Presentation and analysis of data

5. Significance of the study

6. Limitation of the study

7. Reference

1. Introduction

McDonald is the world famous fast food restaurant. The idea of McDonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) McDonald in California. Their father Patrick McDonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. In 1940 the restaurant was renamed as McDonald’s Famous Barbeque. In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamberger,cheeseburger,soft drinks French fries and apple pie.in 1954 a turning point came in McDonald’s brother history. Ray Kroc a seller of Multitier milkshake visited McDonald and