Asset and Wonderland Cupcakes
1.Executive Summary
Wonderland Cupcakes aims to give cupcakes a whole new dimension. Located in Beirut, it will be a unique bakery for its creative custom-made cupcakes and its relationship with its customers. Whether it 's an extravagant wedding, or a fun birthday cupcake, we like to talk to our customers and get a feel for what they want. Our mission is to create a unique bakery where customers tell their stories and watch their stories turn into cupcakes. We are sensitive to each and every person’s stories, empathize with them and portray that story in a cupcake. Our cupcakes not only change their looks with every customer but also tastes delicious and are inexpensive. We seek fair and responsible profit, enough to keep the company financially healthy. Owner and founder of Wonderland Cupcakes is starting the business with only $20,000 in their pocket. But the company has a start-up requirement of about $65,000 which will be spent in leasing a store-front, registering the business, acquiring insurance, purchasing equipment for set-up, for e.g., convention oven, microwave oven, fridge, computer etc, which are the long term assets of the company. Other assets include electronics like mixers, blenders etc and utensils like pans, spatula etc, while inventory includes flour, sugar, fondant, gum paste etc. A major portion of the start-up expense also goes into marketing and advertising. In the projections for Wonderland Cupcakes, the company starts off with yearly sales of about $100 thousand in its first year of operation. With the growth in business and expansion into other lines, Wonderland Cupcakes manages to earn revenue of about $400 thousand in the fifth year. The company will have a high gross margin of about 85% almost throughout its five years of projections, which seems to leaves enough room for its fixed expenses and other administrative or operating expenses. In the first year, Wonderland Cupcakes is projected to turn a net profit of almost 10% in the
Wonderland Cupcakes aims to give cupcakes a whole new dimension. Located in Beirut, it will be a unique bakery for its creative custom-made cupcakes and its relationship with its customers. Whether it 's an extravagant wedding, or a fun birthday cupcake, we like to talk to our customers and get a feel for what they want. Our mission is to create a unique bakery where customers tell their stories and watch their stories turn into cupcakes. We are sensitive to each and every person’s stories, empathize with them and portray that story in a cupcake. Our cupcakes not only change their looks with every customer but also tastes delicious and are inexpensive. We seek fair and responsible profit, enough to keep the company financially healthy. Owner and founder of Wonderland Cupcakes is starting the business with only $20,000 in their pocket. But the company has a start-up requirement of about $65,000 which will be spent in leasing a store-front, registering the business, acquiring insurance, purchasing equipment for set-up, for e.g., convention oven, microwave oven, fridge, computer etc, which are the long term assets of the company. Other assets include electronics like mixers, blenders etc and utensils like pans, spatula etc, while inventory includes flour, sugar, fondant, gum paste etc. A major portion of the start-up expense also goes into marketing and advertising. In the projections for Wonderland Cupcakes, the company starts off with yearly sales of about $100 thousand in its first year of operation. With the growth in business and expansion into other lines, Wonderland Cupcakes manages to earn revenue of about $400 thousand in the fifth year. The company will have a high gross margin of about 85% almost throughout its five years of projections, which seems to leaves enough room for its fixed expenses and other administrative or operating expenses. In the first year, Wonderland Cupcakes is projected to turn a net profit of almost 10% in the
References: http://www.ehow.com/about_5234246_bakery-industry-analysis.html#ixzz1ODsazdx1 www.hover.com http://www.entrepreneur.com/businessplan/index.html .