Assignment 3: Critique e-business operations from each of the following four perspectives: on-line payments, customer satisfaction, supply chain management, and advertising products/and services
Assignment 3: Critique e-business operations from each of the following four perspectives: on-line payments, customer satisfaction, supply chain management, and advertising products/and services
On-line shopping has continued to spike as more and more people turn to the convenience of the internet. Although it is convenient to shop from the privacy of your home, the perspective of on-line payment does present some challenges. Both the customer and the vendor are concerned about security measures. Customers are worried that their credit card information remains protected and that their privacy is safeguarded. There is the possibility that the sellers’ website may be subject to hacking and thus the customers’ information could be stolen. On the vendor’s part, they need to be able to authenticate the buyer. Vendors have to trust the buyer to pay for the merchandise and especially in the case of e-check, they are trusting that the funds will be available when demanded from the bank. Additionally, the seller wants to know that the buyer will not repute the transaction by denying he or she did not order the item. The inability to be able to physically examine products before purchasing can subject customers to a greater possibility of scam. Because of identity theft, vendors may be faced with the possibility of not being able to collect payment for their products. Although most customers are unaware of the charges, most credit card payments include a transaction fee up to an average of 2.25%. While it may be simple to compare the base price of an item on the internet, vendors may subject customers to some additional cost that are not disclosed up front. Some charges, such as shipping and handling, are often not disclosed until the last step in the check out process and at times are most costly than the merchandize. Merchant also incur a charge of setting up a secure system to receive credit card payments. Sometimes customers are
On-line shopping has continued to spike as more and more people turn to the convenience of the internet. Although it is convenient to shop from the privacy of your home, the perspective of on-line payment does present some challenges. Both the customer and the vendor are concerned about security measures. Customers are worried that their credit card information remains protected and that their privacy is safeguarded. There is the possibility that the sellers’ website may be subject to hacking and thus the customers’ information could be stolen. On the vendor’s part, they need to be able to authenticate the buyer. Vendors have to trust the buyer to pay for the merchandise and especially in the case of e-check, they are trusting that the funds will be available when demanded from the bank. Additionally, the seller wants to know that the buyer will not repute the transaction by denying he or she did not order the item. The inability to be able to physically examine products before purchasing can subject customers to a greater possibility of scam. Because of identity theft, vendors may be faced with the possibility of not being able to collect payment for their products. Although most customers are unaware of the charges, most credit card payments include a transaction fee up to an average of 2.25%. While it may be simple to compare the base price of an item on the internet, vendors may subject customers to some additional cost that are not disclosed up front. Some charges, such as shipping and handling, are often not disclosed until the last step in the check out process and at times are most costly than the merchandize. Merchant also incur a charge of setting up a secure system to receive credit card payments. Sometimes customers are
References: Bachelor, L. (2011). Credit Card Fees: What the New Rules Could Mean for You. Retrieved from http://www.theguardian.com/money/2011/dec/23/credit-card-fees-new-rules-mean-for-you Elsler, J., 3 Factors to Ensure Consumers Return to Your E-Commerce Site Kaka, B. (2013). An Empirical Study on On-line Buying Behavior of Consumers, Retrieved from http://share.pdfonline.com/e3a2d7f6f68f48f4956d06257c147f3f/dissertation.htm Kleinman, S. (2012) On-line Shopping Customer Experience Study Commissioned by UPS. Retrieved from http://www.pressroom.ups.com/pressroom/staticfiles/pdf/fact_sheets/comScore_Customer_Experience_White_Paper.pdf Leonard, A http://www.salon.com/2013/09/02/the_internets_next_victim_advertising/ Logistics & Material Handling Blog (2012, April 2) Mulvey, J. (2010). How Do I Advertise on the Internet on a Small Budget? Retrieved from http://www.businessnewsdaily.com/12-small-budget-advertising-intetnet-marketing.html Plant, R, (2000) Rainer, R., Turban, E., Potter, R., & Cegielsk, C. (2010). Introduction to Information Systems: Enabling and Transforming Business, 3rd Edition. Retrieved from http://www.wiley.com/college/turban/0471073806/sc/ch10