Preview

Strategy at Kudler Fine Foods

Powerful Essays
Open Document
Open Document
1409 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategy at Kudler Fine Foods
Table of Contents
i. Introduction ii. Changes in technology and how it has created business opportunities at Kudler iii. Generic strategy that Kudler is pursuing and why? iv. Tactics to implement the strategy
v. Continuous improvement that needs to be updated strategy at Kudler vi. Conclusion vii. References

Introduction
Kudler Fine Foods and it creation employs the modern technology in its best form. Kudler Fine Food implement steps in its strategic management process and able to identify what makes the organization have a sustained superior performance. For every decision employed at Kudler Fine Food, the external and internal environment data are used to determine the organization 's strategic intent, mission and its core values that make the organization what it is and stands for. Kudler Fine Foods from observation conducts analysis of the organization strengths, weakness, opportunities, and threats. From time to time they evaluate the organization internal resources and capabilities. The ability of Kudler Fine Foods to chose the appropriate business strategy at corporate and business-unit level have contributed to it success.
Changes in technology and how it has created business opportunities at Kudler
From the creation of the internet initially, IBM realized what an important tool it was in its workplace, thereby creating a intranet initially within it organization and the same trend is followed by Kudler-It has an intranet that caters to the employees needs and also enable them to pass information within the organization. The internet was also used as tool to serve their intended customers about their plan of operation and the services they render-like a voice in the community. The various business locations were listed and the corresponding maps in real time from whatever location you are coming from. The Webmaster was able to identify the customer needs to visit the store, so this tools was provided on the internet site. The pictures placed at



References: Gomez-Mejia, Luis R. & Balkin, David B. (2002). Management. The McGraw-Hill Companies Palmer, M. & Sinclair R.B., (2003). Guide To Designing and Implementing Local and Wide Area Networks (2nd Edition). Thompson Learning, Inc. Turban, E., Rainer. K., & Potter. R. (2003). Introduction to Information Technology. John Wiley and Sons, Inc. University of Phoenix (2004). Kudler Fine Foods Virtual Organization. Retrieved December 15, 2006, from University of Phoenix, rEsource, Virtual Organization, MBA502- Managing the Business Enterprise.

You May Also Find These Documents Helpful

  • Good Essays

    Kudler Fine Foods is a small business that is looking for exceptional ways to expand and broaden their business. Goddard and Associates have been hired to review their current systems of both business and accounting to see what areas of hardware and software can be upgraded for the company to perform better and more effectively. Kathy Kudler, the founder and owner of Kudler Fine Foods, prides herself in the company’s mission statement. “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (Kudler Fine Foods, Strategic Plan, pg 3).…

    • 936 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. The following is a discussion of how the organization competes in the marketplace and the strengths and weaknesses of the firm as indicated by the marketing surveys completed by their customers. There will also be discussion of the market structure which best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the organization’s long-term profitability, and what competitive strategies recommendations may be made.…

    • 1028 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Kudler Fine Foods is a food store that prides them-selves on delivering quality goods and wines to their customers. The store has three locations throughout the San Diego area to better accommodate the customers availability and experience. According to the accounting records, in 2003 the company had over a $600,000 loss. Even though this is the year that the third store was opened, it is still detrimental to a company. A well planned marketing system can increase profits year round and make a great impression on its customers (Gordon, 2006). Kudler Foods has a descent marketing system right now but it could always be better.…

    • 1140 Words
    • 5 Pages
    Better Essays
  • Better Essays

    After six months of using the program we will send out questionnaires and also offer the questionnaires online to our “Smart Shopper” cards holders to determine if the program if the program is a success, failure, what needs to be worked on, what we are excelling at, if the prizes are satisfactory or not. Based upon the questionnaires Kudler will get a better view on how each customer truly feel about what we have…

    • 1849 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Kudler Fine Foods was founded in June 1998 by Kathy Kudler. Within nine months the store reached the break-even point and showed a profit by the end of the year. In the next five years Kudler Fine Foods would expand to three locations and has proven to be a profitable business. Currently, Kudler Fine Foods is a privately owned business but needs to expand. Three methods of expansion will be analyzed by SWOT analysis and feedback will be provided for a recommendation of the best method of expansion.…

    • 1383 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Some ways they make themselves a great part of the exclusive market of fine foods. Some of Kudler’s ways Kudler makes this possible is by the expertise that is given with the gourmet setting at all the locations from the wine to the cheeses and other fine foods. Kudler went over and beyond to make sure the expertise was carried out by the use of the surveys they had customers and visitors to complete in 2010 and 2011. According to these surveys, Kudler showed strengths and weakness that they hold above the competitors are the outstanding customer relations and the enormous selection of the world’s best fine foods. The gourmet food was satisfactory for the money that was spent and appreciated by the majority of their customers. The high quality food for the right price and how the right price is deterred is another fine example of the marketing research. Some weaknesses of Kudler is indicated in the same customer surveys that where received these included the marketing Kudler uses for customer service and the display of the merchandise. In this instance Kudler can easily change the way it displays the merchandise and make the displays more attractive to make the equally appeal the intended customers.This Is a great example of when Kudler needs to do marketing research to help find answers and resources to fix the problems. Excellent customer service is Kudler’s primary focus this was noticed by…

    • 1058 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Kudler Fine Foods is a gourmet food company that features a wide variety of fresh foods, wines, and gourmet meals. There are three locations in Southern California. Each location offers delicious baked goods, the best produce, and a vase array of cheeses and wines. Currently, Kudler Fine Foods is a privately held business, but they are planning to expand. Our team was hired to analyze the options Kudler Fine Foods has available to them and what would make the most business sense. Our team will document the strengths and weaknesses of public trading, mergers, and acquisitions, along with the opportunities or disadvantages the company may face with any of the three approaches.…

    • 2183 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Kudler Fine Foods is a local upscale specialty food store located in San Diego metropolitan region. This company is operating in three different locations for the last seven years at La Jolla, Del Mar, and Encinitas areas. Each store has 16,000 square feet of retail space in shopping mall buildings. The stores are full with the best imported groceries, domestic groceries, different departments, and effective management in areas such as bakery, pastries, produce, meat, seafood, condiments, packaged foods, cheese, and dairy products. The company is doing well with the effective business management strategies, but currently the company wants to improve more with the advance restructuring of its business vision, mission, and values.…

    • 1144 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Kudler Fine Foods

    • 681 Words
    • 3 Pages

    Kudler Fine Foods wants to increase customer loyalty with offering more services, increasing the firm’s understanding of customers’ buying patterns, and giving more efficient operations. Customers will be informed through marketing and word of mouth (Virtual Organization Portal: Kudler Fine Foods). The company wants to widen its service by giving a catering service with the including the in-store parties that it currently offers. The company wants to utilize local organic growers to buy products. Planning and strategizing helps the organization create future goals and create the steps needed to accomplish those goals. The company needs determine how management can frequently scan grocery industry for ideas needed to make their vision a reality. Kudler Fine Foods need to capitalize its internal and external strengths. The company can achieve this by concentrating on the company’s values and mission statements. With a good strategic plan, the company can be successful.…

    • 681 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Throughout this paper, I will explain the marketing research on Kudler Fine Foods. This paper will also discuss the significance of marketing research and how it affects the evolution of Kudler Fine Foods’ marketing strategy and tactics. Then, the fields where further market research is required will be distinguished. Subsequently, the significance of competitive intelligence and analysis concerning the promotion of Kudler Fine Foods’ marketing strategy and tactics will be considered. Kudler Fine Foods Marketing Research Kudler Fine Foods is primarily located in southern California with three successful sites. The original store launched in La Jolla in 1998 by Kathy Kudler, a creative thinker who wished for a place where she could purchase everything she wanted so that she could make dinner and thought that opening a chain of gourmet markets was the answer. The Del Mar and Encinitas sites were in motion within five years (University of Phoenix, 2013). Marketing research comprises more than just talking to a consumer and asking them to fill out a survey answering questions to find out how they agree and disagree. It implicates the identification of the elements of the part of the population that is the target market, the way people live and their values, and the information collected while conducting the fundamental research and analyzing the information. The results can then be used to make current business strategies better, make business decisions that are based on supply, demand, the demographics, avoid any indiscretions, calculate a correct likelihood and accurate probabilities centered on consistency of past experiences, and decide which strategic expenses are sensible for the company. Marketing research draws in a lot of time and can be expensive, before making valuable marketing choices and a communication strategy, it is essential to reflect the different kinds of buyers and consumers, and…

    • 1084 Words
    • 31 Pages
    Better Essays
  • Better Essays

    Kudler Fine Foods currently possess a competitive edge in the specialty or gourmet foods market as a result of their prime location and customer base; however, there is much room for improvement to sustain its operational capacity. Kudler’s strategic plan vividly highlights key areas for improvement as well as potential risks that could hinder long- and short-term strategic objectives. In each of Kudler’s three locations, potential competitors exist that could easily hi-jack their customer base in the long-run if changes are not made to address some weaknesses.…

    • 1135 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Kudler Fine Foods

    • 1989 Words
    • 8 Pages

    Kudler Fine Foods is the product of an inspiration. Tired of trying to locate gourmet foods for her own cooking, Kathy Kudler decided it was time to create her own one-stop shopping store for specialty foods and spirits that everyone in search for high-end foods would find not only convenient, but affordable as well. Kudler Fine Foods has demonstrated its ability to establish itself in the specialty food industry, however, it must be able to adapt to changes, both internal and external. A review of the company culture and leadership ship style will provide an insight to its ability to maintain success as forces of change are experienced.…

    • 1989 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Kudler Fine Foods has experienced significant growth and now they focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle. Kudler Fine Foods main goal is to increasing the loyalty and profitability of their consumers by three marketing tactics:…

    • 819 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Read the materials in the Kudler Fine Foods Virtual Organization, including the firm’s strategic plan and marketing overview.…

    • 508 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Rainer, R.K. & Cegielski, C. G. (2009). Introduction to Information Systems (3rd edition). Hoboken, NJ: John Wiley & Sons.…

    • 840 Words
    • 4 Pages
    Good Essays

Related Topics