Preparing a term paper is a difficult task. We faced many problems when we started the work on the report but we are greatly thankful to Almighty Allah for enabling us to get successfully through our responsibilities.
Very warm and special thanks to our respected course instructor RumanaAfrozfor assigning this task to us.
We would like to give thanks especially to our friends and group members, for their enthusiastic encouragements and helps during the preparation of this term paper by sharing ideas regarding this subject and for their assistance in typing and proof reading this manuscript.
Executive Summary
The term paper on “WALTON” and "Samsung" business level strategy and their current position along with their strength and weakness was based on the based on the course materials that we have learnt in Strategic Management. We have gathered what we believed to be the most complete information from the text and reference books. Strategic department, Research and development department, and Management department of WALTON Company have helped us extensively in prepare this term paper named “The overall strategy of WALTON and Samsung”.
WALTON HIL (Walton Hi tech Industry Ltd.) is the pioneer of Refrigerator, Freezer, Motorcycle, and Mobile in Bangladesh. It is also the manufacturer of Energy Saving Lamp R.B Group (Mother Company) is the country’s top business Group in electrical and electronics goods using the brand name WALTON with some other sector like Textile, Dairy etc. The company has been running its business with a great reputation since 1977. Established of Walton HIL to manufacture Refrigerator and Freezer, Energy Saving Lamp, Motorcycle and Mobile. In the country is a milestone in the path of success and reputation of the brand WALTON.Samsung Electronics Co. Ltd has just been named as the number one consumer electronics brand in the world* and is an acknowledged leader in the digital