samsung mobile phone

TABLE OF CONTENT

TITLE
PAGE

ACKNOWLEDGEMENT

3

INTRODUCTION

4 - 6

PERSONAL FACTORS INFLUENCING CONSUMER BEHAVIOR TOWARD PURCHASE OF SMART PHONES

7 - 8
SOCIAL FACTORS INFLUENCING CONSUMER BEHAVIOR TOWARD PURCHASE OF SMART PHONES

9 - 10

PSYCHOLOGICAL FACTORS INFLUENCING CONSUMER BEHAVIOR TOWARD PURCHASE OF SMART PHONES

11 - 12

SUMMARY

13 - 14

REFERENCES

15

ACKNOWLEDGEMENT

First and foremost, we would like to thanks to our lecturer of this assisgment, for the valueable guidance and advise, you inspired me greatly to work on this assingment. Your willingness to motivate me contributed tremendously to my assisngment. i also would like to thank to lecturer for showing the guidelines me to finished this assingment.

All work during the assingment progress would be nothing without the enthusiasm and imagination from you. Besides, the assignment makes me become more focus and know how the right way to make a complete assingment. Again, thanks because gave me chance to learn something new and in additional gave me a spirit to produce the best assigment, this assingment also gave me opportunity to show my good skill in writing while do this assisgment.

Finally, an horonable mention goes to family and friends for their understanding and support me in completing this assingment. This assingment would not have been possible without the support of many people. Without helps of the particular that mentioned above, i would face many difficulties while doing this assingment.

INTRODUCTION

For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the world’s best mobile phone manufacturers and its products were featured all over the media. Many were calling its mobile phones as “the best gift for Christmas or the Mercedes of mobile phones. Samsung’s achievements were particularly remarkable

References: 1. Joo, T., “Samsung Electronics Co., LTD.: Digital Convergence in the U.S. Mobile Phone Market (A), Darden Graduate School of Business Case, UVA-S-0106, 2003. 2. Nam, J., Hamlin, R., Gam, H. J. Kang, J. H., Kim, J., Kumphai, P., Starr, C. and Richards, L. (2007). The fashion-conscious behaviours of mature female consumers. International Journal of Consumer Studies, 31 (1), pp 102-108. 3. Venkatesh, V. and Morris, M. G. (2000), Why don’t men Ever Stop to Ask for Directions? Gender, Social Influence and their role in Technology Acceptance and Usage Behaviour. MIS Quarterly, 24 (1), pp. 115-139.