• Provide an in depth evaluation of the influence stakeholder have
• Which stakeholders have the greatest influence?
• Identify any changes the business has made as a direct result of the actions of various stakeholder groups
• Do some of the stakeholders work together? What common interests do they have? What opposing interests do they have? How are these differences resolved?
In this report I will be evaluating which Stakeholder holds the most influence over Marks and Spencer’s. I will also be addressing the changes marks and Spencers have made as a direct result of the stakeholders influence.
Employees
Employees do have an influence over the business but it is not a massive one. They influence small things affecting the business such as the amounts of costs spent on wages. The employees need to feel valued by the business so Marks and Spencers need to meet there subtle demands. In scale, these problems are small but need to be addressed. If some employees feel there wage expectations are not being met then they could potentially strike; resulting in a lack of trading in the business and a loss in income. Employees also have an influence on business actions in Marks and Spencers as staff meetings are held in which the employees opinions are voiced. If any idea is voiced that is actually good the management and development teams could put it into effect. Therefore the employee has some influence in the business. In terms of working together, employees wok with trade unions to achieve various employee demands; both want a better wage(if needed) and suitable working conditions.
Customers
Customers arguably hold the largest influence over Marks and Spencers as all of Marks and Spencers aims and targets are customer central. Whether it is to involve the customer more or to save money, the business has to think about the customers position. There is a bigger impact made by the