Aims and Objectives of TESCO
1. To grow the UK core.
2. To be an outstanding international retailer in stores and online.
3. To be as strong in everything we sell as we are in food.
4. To grow retail services in all our markets.
5. To put our responsibilities to the communities we serve at the heart of what we do.
6. To be a creator of highly valued brands.
7. To build our team so that we create more value.
Customers
TESCO's customers want a quality product they can buy for a reasonable price. They want these products to be of good standard because the customer is spending their money on the products. Customers want the money they spend on purchasing these products to be worth it and that the quality they receive from the amount they have paid to be of a good standard.
TESCO respond to this need by making sure to they sell the right products for their store because if they don't they could lose a valuable customer, customers are the one putting their money into the revenue of the company.
TESCO are always building new stores around the world all of the time but some people disagree with them building them, as we have found out in Bristol last year when there was riot over TESCO being built.
TECO's business objective of 'To be a creator of highly valued brands' is influenced by the customer stakeholder. This is because the part of the objective 'be a creator' this means that they want to have a high valued brands to make sure the customers return again to buy their products that they are selling in the store.
Directors/Managers
Directors want to have the business to strive and make sure their employees are happy with the conditions they are working in. They always are working to improve the business.
TESCO’s business objective ‘’To grow the UK