Customers have a range of different expectations when they use Tesco’s. For example * good value products * rapid responses to enquiries * clear honest and detailed information * Information about suitable products * Care and attention both with the customers, and the products. * After sales care
Good value products Good value products, means that the product is worth the money paid. This is the minimum expected from any business, whether it be through a products or service. This means that we expect a better quality product/service, for a higher amount of money. An example of this is you would expect a better quality TV if you paid £400; than if you paid £50. The top experience for a customer is paying less than would be expected for a product or service. Getting better value for your money. Tesco does this by providing cheap products that allows the customer to experience, getting better value for money.
Rapid response to enquiries It is perfectly reasonable to expect any member of staff in an organisation, to be able to answer simple questions about their products or services provided on the spot. However most business will have a customer service desk, the employee’s who work here would have received special training, to enable them to answer any and all questions asked by the customer. It is however perfectly reasonable for the business to take a longer time to answer either a longer question/enquiry or more complex question/enquiry, however whatever the question it is expected to be answered correctly regardless of how they come to the answer. Tesco’s has a customer service desk in all major stores, and most of the smaller stores and all staff members receive training on their products.
Clear, honest and detailed information This is linked to the customer service desk, with the customers expecting the correct information. More ethical business are keen to ensure that their customers