attraction
(1) Executive Summary
The Guangzhou Xiangjiang Safari Park has been opened since 1997 and has built up a good reputation. It is situated in a strategic geographic location. However, there are weakness including not competent staff and lack of public safety awareness. Although the inflation on national level may reduce the number of visitors, the park still gets opportunities to reverse this situation since there is an increase in average disposable income of Guangzhou province and a growing number of domestic tourists. By utilizing the opportunities, the park can further expand the market share.
Being one of the most belovedand the largest animal park in China, the park has stepped into the maturity stage in the product life cycle. It is important to keep creating new experience for the visitors in order to encourage repeat visit as well as to attract more visitors to come.Hence we propose to have a novel attraction product to make it work.
The main target market for the proposed product is the family with children. Children are interested in watching animals and they always have great influence on the decision making within the family. But they can seldom go out at night to see the animals. The proposed new onsite attraction core product is the Cave Trail where visitors are able to explore different kinds of nocturnal animals which are not commonly found in other animal parks. The animals will be arranged inside a cave tunnel where the feeling of night will be created. In addition to it, a Ranger station which allows the children to learn more about the animals can also be found inside the cave tunnel.
(2) Introduction
This proposal is going to show the new onsite product for the Guangzhou Xiangjiang Safari Park. First, the approach that has been used to collect and analysis data will be discussed in Part(3) Methodology.Then, the background information of the Chimelong Group, the parent company, can be found in Part (4). After that, Part (5) will be
The Guangzhou Xiangjiang Safari Park has been opened since 1997 and has built up a good reputation. It is situated in a strategic geographic location. However, there are weakness including not competent staff and lack of public safety awareness. Although the inflation on national level may reduce the number of visitors, the park still gets opportunities to reverse this situation since there is an increase in average disposable income of Guangzhou province and a growing number of domestic tourists. By utilizing the opportunities, the park can further expand the market share.
Being one of the most belovedand the largest animal park in China, the park has stepped into the maturity stage in the product life cycle. It is important to keep creating new experience for the visitors in order to encourage repeat visit as well as to attract more visitors to come.Hence we propose to have a novel attraction product to make it work.
The main target market for the proposed product is the family with children. Children are interested in watching animals and they always have great influence on the decision making within the family. But they can seldom go out at night to see the animals. The proposed new onsite attraction core product is the Cave Trail where visitors are able to explore different kinds of nocturnal animals which are not commonly found in other animal parks. The animals will be arranged inside a cave tunnel where the feeling of night will be created. In addition to it, a Ranger station which allows the children to learn more about the animals can also be found inside the cave tunnel.
(2) Introduction
This proposal is going to show the new onsite product for the Guangzhou Xiangjiang Safari Park. First, the approach that has been used to collect and analysis data will be discussed in Part(3) Methodology.Then, the background information of the Chimelong Group, the parent company, can be found in Part (4). After that, Part (5) will be
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