Audience Analysis Audience

Running head: AUDIENCE ANALYSIS

Audience Analysis

Audience Analysis
When giving a sales presentation in a meeting, I would need to analyze my audience to best begin my approach for a successful and informative presentation. Using audience analysis I would need to determine who my audience is, how will I communicate with them, what shall I consider given the diversity of the audience, and how will I ensure my message is effective?
The characteristics I would have to consider when giving a quarterly sales presentation would be who is the audience? The audience in this scenario is the primary audience who decides whether to accept my recommendations or will act on the basis of my message (Locker & Kienzler, 2008). I would need to analyze the audience by focusing on what the group has in common. Since they are a diverse group, they don’t all work for my company; my conclusion would be
that they all have an interest in the quarterly sales figures. Managers and salespeople would have an interest in knowing how well their employees and they are doing and be able to compare their sales quota to previous quarters. Customers would have an interest in the data in order to ensure they are purchasing from a company they can trust to do well in the market place and continue to have a good relationship with.
Knowing the common interest of the group I am about to present to, I would have to choose my communication channel in a manner that will provide everyone in the group the appropriate information in an informed, simple, and quick manner.
I believe the easiest way to accomplish this would be by speaking, and using a visual aid such as Power Point. Speaking in the beginning of the presentation will give the audience the general summary of what I’m about to review with them, let them know if the numbers from the previous quarter had gone up or down, and the overall outcome of all of the sales data. After my introduction I would present several charts showing the data of the quarter. These charts would be easy to read, colorful, and quickly draw a big picture of the main points the audience is interested in knowing. I would hand out copies of the charts, and possibly more sales figures, for everyone to review at the end of the presentation. I would not want to hand out any papers before or during the presentation for fear the papers would get more interest and attention than
me.
Some of the considerations to keep in mind given the diversity of the audience are to remember there are customers present as well as sales people and managers. I would not want to give the impression the company was doing so well with sales and making so much profit, that it did not have any consideration for the value of our product. I would need to remember to focus on the fact that the company is doing well, sales wise, but also keeping a focus on the customer and the value of the customer to our livelihoods.
By realizing who the audience is, what they want, and the diversity of the group, I would be able to present them with concise, simple facts that are quick and give them what they’re after. By keeping my speech to a minimum, and using charts and presentation aids, I would be able to provide the sales data but also give them more information they could take with them and review in the future. By focusing on the diversity of the group, I would be able to hit on the positives that would impress all the members of the audience, sales people, managers, as well as customers and give a thorough, effective presentation that communicates my message as intended.

Reference
Locker, K., & Kienzler, D. (2008). Business and Administrative Communication (8th ed.). New York, NY: McGraw-Hill.