Audience Characteristics
Audience Characteristics
When preparing a presentation concerning sales data to a diverse group of managers, sales persons, and customers; attention to the differences and similarities of the group need to be considered. The amount of technical information and understanding among the differing groups varies and this requires the ability to formulate a presentation that puts an emphasis on finding the way to communicate the information to each individual within the group that is easily understandable. This presentation also needs to maintain the ability to entertain the audience members and hold the attention of each of them. To understand this requirement best, an analysis of the breakdown of the various groups within the audience and their unique needs bear examination.
When presenting the data, be mindful of the likelihood that customers within the audience are limited in their familiarity with the topic (Wisc-Online, 2009). It would be beneficial to use illustrations to highlight the main ideas of the presentation. Use of analogies can be beneficial and technical terminology within the presentation is best if usage is limited and usage of technical terminologies needs to explanation if presented within the presentation (Wisc-Online, 2009). Lay persons will also have a better understanding of the data if presented in a narrative manner rather than a strictly technical presentation of the data (Wisc-Online, 2009). As the least informed individuals within the group the presenter will need to take care to ensure their understanding of the data because it can be argued that the customers is an organizations greatest asset. Other social groups within the audience also have requirements of their own that are of equal importance.
Executives
As the higher-level managers within the company and top-level decision-makers, executives are much the same as the nonprofessional in their understanding of the technical aspects of the information. These individuals will be
When preparing a presentation concerning sales data to a diverse group of managers, sales persons, and customers; attention to the differences and similarities of the group need to be considered. The amount of technical information and understanding among the differing groups varies and this requires the ability to formulate a presentation that puts an emphasis on finding the way to communicate the information to each individual within the group that is easily understandable. This presentation also needs to maintain the ability to entertain the audience members and hold the attention of each of them. To understand this requirement best, an analysis of the breakdown of the various groups within the audience and their unique needs bear examination.
When presenting the data, be mindful of the likelihood that customers within the audience are limited in their familiarity with the topic (Wisc-Online, 2009). It would be beneficial to use illustrations to highlight the main ideas of the presentation. Use of analogies can be beneficial and technical terminology within the presentation is best if usage is limited and usage of technical terminologies needs to explanation if presented within the presentation (Wisc-Online, 2009). Lay persons will also have a better understanding of the data if presented in a narrative manner rather than a strictly technical presentation of the data (Wisc-Online, 2009). As the least informed individuals within the group the presenter will need to take care to ensure their understanding of the data because it can be argued that the customers is an organizations greatest asset. Other social groups within the audience also have requirements of their own that are of equal importance.
Executives
As the higher-level managers within the company and top-level decision-makers, executives are much the same as the nonprofessional in their understanding of the technical aspects of the information. These individuals will be