Augustus Predator Case Study

The Augusta Predators
MLB Team

Executive Summary

Major League Baseball, or better known simply as the MLB, is the North American professional baseball league that consists of the National and American Leaguesi. With seventeen states in the United States housing twenty-eight teams, one team located in the District of Columbia, and one team located in Toronto, Canada, the MLB is both nationally and internationally known, as it is broadcasted to 233 countries and translated into seventeen different languages. However, one state rich in history that has been absent of a professional team is Maine. With the addition that it is considered the safest state in the United States, Maine is full to current and potential fans that would
The creation of this professional baseball organization will not only bring the excitement and magnitude of a professional sports team to the residents of Augusta, but will provide an opportunity to the state of Maine and nearby states to be close to a quality baseball team. As this team will be regulated by the MLB, the official schedule of team events and competition will begin in March and end in September, with the possibility of games being extended into October pending a spot in the post-season. Additionally, the Augusta Predators hope to entice local MLB fans and future fans, as well as garner the attention of MLB fans both nationally and internationally. Through this, the Augusta Predators can start, as well as continue to grow into one of the largest sources of entertainment in the state of Maine, as well as the
MLB Fan Demographics2
DEMOGRAPHIC AVID FAN LOYAL FAN FAN AGE
18-24 11% 11% 12%
25-34 16% 17% 17%
35-44 20% 20% 20%
45-54 21% 21% 20%
55-64 14% 15% 15% GENDER
Men 65% 61% 57%
Women 35% 39% 43% RACE/ETHNICITY White 86% 85% 85%
African-American 9% 10% 10%
Spanish/Hispanic 11% 11%