Avalon Responsibility
The Responsibility Project: Avalon
This paper is on short film “Avalon” from The Responsibility Project. Locate the link for the film: http://responsibility-project.libertymutual.com/films/the-entrepreneurial-spirit-avalon.
Avalon is more of an inspiration than just a story in which two women spearhead a small new business of baking bread in a bad economic condition and achieve the success they desired. Throughout the film the owners discuss the organisational issues they have faced over the course of time and how they have used ethical principles in demonstrating and overcoming these issues.
This film revolves around Detroit city during the turn of Economic Meltdown when people living in the …show more content…
At one point in film Co-Founder Jackie Victor states “We have set three bottom lines that reflected our politics and our ethics and it is right relationship with the earth, right relationship with the employees and right relationship with the community” and Ann Perrault stated “When you look at the city as a whole, I can’t just sit back and say well I don’t have the potential to grow. I think our responsibility here to provide as many jobs as we can here, because Detroit needs jobs” (Liberty Mutual the Responsibility Project, 2012). Pressure being the highest on creating jobs created a social responsibility which influenced the business owners in taking the business decision in starting …show more content…
With employees being the core of the business they have always superseded other aspects in running the business. People are divided into the employees and the customers. Employees like Chris the Head Baker who has been at this job loves his job and has been there since the inception of Avalon and customers who come from different financial backgrounds love to spend their money at Avalon. The contribution to the community is immense apart from the jobs and food it provides they also offer people to hang out and relax while getting served their favourite loaf of bread. You never know who a customer is going to run into at Avalon be it the mayor of the city, their doctor, their neighbour, famous athletes as everyone loves to visit. With time the two owners have kept their initial aim to help the city of Detroit overcome the past and heal. It has truly become an anchor for the whole city and something they all can rely
This paper is on short film “Avalon” from The Responsibility Project. Locate the link for the film: http://responsibility-project.libertymutual.com/films/the-entrepreneurial-spirit-avalon.
Avalon is more of an inspiration than just a story in which two women spearhead a small new business of baking bread in a bad economic condition and achieve the success they desired. Throughout the film the owners discuss the organisational issues they have faced over the course of time and how they have used ethical principles in demonstrating and overcoming these issues.
This film revolves around Detroit city during the turn of Economic Meltdown when people living in the …show more content…
At one point in film Co-Founder Jackie Victor states “We have set three bottom lines that reflected our politics and our ethics and it is right relationship with the earth, right relationship with the employees and right relationship with the community” and Ann Perrault stated “When you look at the city as a whole, I can’t just sit back and say well I don’t have the potential to grow. I think our responsibility here to provide as many jobs as we can here, because Detroit needs jobs” (Liberty Mutual the Responsibility Project, 2012). Pressure being the highest on creating jobs created a social responsibility which influenced the business owners in taking the business decision in starting …show more content…
With employees being the core of the business they have always superseded other aspects in running the business. People are divided into the employees and the customers. Employees like Chris the Head Baker who has been at this job loves his job and has been there since the inception of Avalon and customers who come from different financial backgrounds love to spend their money at Avalon. The contribution to the community is immense apart from the jobs and food it provides they also offer people to hang out and relax while getting served their favourite loaf of bread. You never know who a customer is going to run into at Avalon be it the mayor of the city, their doctor, their neighbour, famous athletes as everyone loves to visit. With time the two owners have kept their initial aim to help the city of Detroit overcome the past and heal. It has truly become an anchor for the whole city and something they all can rely