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Learning and perception Perception is a cogitive process that enables us to interpret and understand our surroundings. Perception is the process by which people select, organize, interpret, and respond to information from the world around them. Social perception is the the process of combining, integrating, and interpreting information about others to gain an accurate understanding of them. For example, suppose you meet your new boss. You know her as a manager and you see the way she looks and hear the words she says, and read the memos she writes. So, will she be easy to work with or will she like or else will she bring profit to the company. The process of social perception involves meeting new people presents many opportunities to combine, integrate, and interpret a great deal of information about them. Personal identity focuses on individual characteristics, such as your appearance, your personality, and your special skills and interests. social identity occurs when people identify themselves in terms of their individual characteristics and their own group memberships. They then compare themselves to other individuals and groups to help define who they are, both to themselves and others. Kelly’s attribution theory proposed that behavior can be attributed either to internal factors within a person or to external factors within the environment. Kelly attempted to pinpoint major antecedents of internal and external attributions. Kelly hypothesized that people make causal attributions after gathering information about three dimensions of behavior that is consensus, distinctiveness and consistency. These dimensions vary independently, thus forming various combination and leading to differing attributions. Consensus involves a comparison of an individual’s behavior with that of his or her peers. There is high consensus when one acts like the rest of the group and low consensus when one acts differently. Distinctiveness is

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