AVON STRATEGIC MANAGEMENT
Strategic Management Plan for Avon Philippines
[www.avon.com.ph]
Prepared by
Euvie A. Castroverde
Student number 201202385 – BSA22
March 11, 2015
Table of Contents
Executive Summary pg. 3
I. Company History and Background pg. 3-4
II. Products of the Company pg. 4-5
III. Company’s Competitive Situation pg. 5-6
IV. Industry Analysis pg. 6-10
V. Industry Forecast pg. 10-11
VI. Plan of the Company pg. 11-12
VII. Mission Statement pg. 12
VIII. Vision Statement pg. 13
IX. Strategic Objectives pg. 13-14
X. Business Level Strategy pg. 14
XI. Functional Strategies pg. 15
XII. Implementation/ Execution Plan pg. 16
XIII. Monitoring and Control System pg. 16
XIV. Performance Evaluation pg. 16
Executive Summary
Avon is involved in direct selling and one of the largest companies in the industry of beauty products. To remain competitive and profitable, the company should set new objectives in achieving its Mission and Vision Statement. A study of its competitive situation and industry at large are important factors in determining strategies. A proposed plan for implementations, monitoring, controlling and evaluating are set to achieve the objectives.
I. Company History and Background
The first Avon Lady happened to be a man, who originally founded the Avon Company. It was David McConnell, who at first place does not have the intention to purposefully build a beauty company. At the age of 16, he started to go door-to-door as book salesman who gave his female customers, a free gift of perfume when they purchase books from him. Wherein he realized that his perfumes are more popular than his books, so he comes up with the idea to sell perfumes instead to sell books, particularly in rural areas where there is a poor access to better stores. So he decided to build a business that will support the higher demand of people for perfume. Actually, Avon Company is first named as “California
[www.avon.com.ph]
Prepared by
Euvie A. Castroverde
Student number 201202385 – BSA22
March 11, 2015
Table of Contents
Executive Summary pg. 3
I. Company History and Background pg. 3-4
II. Products of the Company pg. 4-5
III. Company’s Competitive Situation pg. 5-6
IV. Industry Analysis pg. 6-10
V. Industry Forecast pg. 10-11
VI. Plan of the Company pg. 11-12
VII. Mission Statement pg. 12
VIII. Vision Statement pg. 13
IX. Strategic Objectives pg. 13-14
X. Business Level Strategy pg. 14
XI. Functional Strategies pg. 15
XII. Implementation/ Execution Plan pg. 16
XIII. Monitoring and Control System pg. 16
XIV. Performance Evaluation pg. 16
Executive Summary
Avon is involved in direct selling and one of the largest companies in the industry of beauty products. To remain competitive and profitable, the company should set new objectives in achieving its Mission and Vision Statement. A study of its competitive situation and industry at large are important factors in determining strategies. A proposed plan for implementations, monitoring, controlling and evaluating are set to achieve the objectives.
I. Company History and Background
The first Avon Lady happened to be a man, who originally founded the Avon Company. It was David McConnell, who at first place does not have the intention to purposefully build a beauty company. At the age of 16, he started to go door-to-door as book salesman who gave his female customers, a free gift of perfume when they purchase books from him. Wherein he realized that his perfumes are more popular than his books, so he comes up with the idea to sell perfumes instead to sell books, particularly in rural areas where there is a poor access to better stores. So he decided to build a business that will support the higher demand of people for perfume. Actually, Avon Company is first named as “California