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Baby Boomers

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Baby Boomers
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I. The Babyboomers in Sheer Numbers
a. Generation Explosion
i. The signicance of 1946 ii. Amazing Multiples
b. The Pharmaceutical Industry and the Boomers
i. Viagra ii. Celebrex
II. The Younger Baby Boomer
A. Beating the Boomer Rush
i. Boomer Demands and Soaring Prices ii. 77 Million to Retirement iii. Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else iv. The In's and Out's with Baby-Boomer Buying
B. Boomer Economics
v. Retail Stores and Party Stores are Having a Blast vi. Online Boomer Shopper vii. Cruiseline Boomers
III. Baby Boomer's Retirement
A. 77 million will retire by 2010
i. Strain on nation's retirement system ii. Planning for retirement iii. After work iv. Long – term care
IV. Long – Term Care
A. Medicare is not enough
i. Nursing home costs ii. Overwhelming costs iii. Long – term care insurance iv. Self Pay
v. Medicare
V. Long – Term Care Insurance
A. Not always what you pay for
i. When does it come in effect ii. Buyer beware

EXECUTIVE SUMMARY

Thesis Statement

What make the baby boomer generation a marketer's dream and Medicare's nightmare?

Purposes of the Report

The purpose of this report is to (1) discover the Baby Boomer and discuss briefly on how they came about. (2) What effects have Baby Boomers made in the economy, and (3) what does all this have to do with health care and retirement? Between 1945 and 1960 bears the largest generation in US history and the one that has had the greatest influence on US economy. Baby Boomers will continue to do so for another estimated 35 years. If generation X is smarter than the critics claim them to be then there might be some wealth to be made of the 77 million boomers who are on standby for the next flashy fad to arise on the market.

Baby Boomers: Marketing Gold

77 million Boomers to arise havoc and economic chaos as they march forth into retirement and do—well, pretty much what they did to Davy Crockett coonskin hats, rock & roll, college, Ford Mustangs, mutual funds, and


Cited: Pfizer.com. Pfizer Inc. 27 Nov. 2000.<http://www.pfizer.com/pfizerinc/investing/annual/earnings/2000Qearnpr.html> Costa, Janeen Arnold Stanley, Thomas J., Ph.D, and Danko, William D., Ph.D. The Millionaire Next Door. Pocket Books, 1996. Wallace, Paul Colvin, Goeffrey. "How to beat the boomer rush." Fortune 18 Aug. 1997: 59-64. Czark, Gina. "BUY BUY BABY BOOMER." Brandweek 26 June. 2000: v41 i26 p18. Andersen, Kurt. "Kids are us: these days, behaving like a grownup is child 's play." The New Yorker 15 Dec. 1997: 70. Begley, Sharon & Check, Erika. (2000). When You 're Nobody 's Child. Newsweek, 135 (14), 75. The Editors. (2000). Making the Most of Midlife. U. S. News & World Report, 129 (11), 20. Lilienthal, Heather Goebel, Brian. (2000). "Preparing Taft-Hartleys for the 21st Century : Health Care Leads List of Challenges for plan Administrators." Employee Benefits Journal. 25 (2), 4.
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