Ladies and Gentlemen, I am pleased to be here and it is really nice to see this man people showing up, just to watch me today here in the capital of Denmark and to let me tell you about this very important topic.
As some of you might already know, then I am Jane Buckingham and I work for The Intelligence Group. The Intelligence Group is a company who is doing market research focusing on the youth of America. Today the main topic will be about the new generation also called Echo Boomers, Generation Y, Generation Next and Millenials. We will also look at some sub-topics which relates to these Echo Boomers; Why they are so different from others and what that characterizes them. I think it is a good topic to compare ourselves to, because they are so different from us. And by the end of the speech I will give my view on what you will have to do, to get some more costumers.
What is it that characterizes the Echo Boomers? Let me tell you, this generation of young people has grown up with all sorts of new smart things as computers, fashion, mobiles and cars. This is all thing that means the world to this generation – they would not could imagine a world without these things. They use a lot of their time watching television, surfing on the internet, and talking to their friends. Actually they can make contact to each other from when they walk out of their beds till they are in it again. Fashion is also a big part of their ordinary day. These are some of the reasons that I think that it could be a good idea to advertise about shopping on your package holidays.
There are around 80 millions of the Echo Boomers. The age average is from great school to the once who has just graduated college. In only one year they use about 107 billion on themselves, those money are both their own and their parent’s money. It is a lot of money, right? Today there are a lot more young people who want to get rich and successful, compared to