Bachelor
DE MONTFORT UNIVERSITY SCHOOL OF BUSINESS
(In partnership with Niels Brock Copenhagen Business College)
Prepared by
Name of the student Amita Maharjan Qinglong Chen Shankar Ghimire Miao Hu
Student no. P09017486 P12091928 P12091962 P12093443
MSc (International Business and Management)
(CORP5040: Critical perspective in Management)
13th November 2012 Tutor: Leslie-Ann Calliste
1. History and background of Carlsberg
Carlsberg exported their first barrel of beer in 1868. The quality of the beer was very important to J.C. Jacobsen which led to the establishment of the Carlsberg Laboratory in 1875. And it has always been renowned for consistently high quality. In recent years things have really taken off. Expansion and dynamic marketing externally, and streamlining and innovation internally, have brought growth in both revenue and earnings (Carlsberg, 2012). Carlsberg is Danish Brewery Company which has been founded in 1847. It was founded by J.C Jacobson. The headquarters located in Copenhagen, Denmark. The main brands of the company are Tuborg and Carlsberg. Carlsberg has become the 5th largest brewery group in the world. After Carlsberg launch the markets to Russia, it is leading 40% market share of Russia. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people. (Kramer, 2011)
2. Organizational structure
The proper organizational structure is vital to achieve any organization’s success as it provides co-ordination for the organizational process and facilitates them in achieving the desired goals (Aslam, et al., 2012) in any organization; its structure enables to achieve its goals and objectives. It also helps to deliver its core of business very effectively. The structure enhances the rights and duties of an organization and it also determines how the information flows between different levels of management. Basically, a structure depends on the organization’s strategy and its objectives. In
(In partnership with Niels Brock Copenhagen Business College)
Prepared by
Name of the student Amita Maharjan Qinglong Chen Shankar Ghimire Miao Hu
Student no. P09017486 P12091928 P12091962 P12093443
MSc (International Business and Management)
(CORP5040: Critical perspective in Management)
13th November 2012 Tutor: Leslie-Ann Calliste
1. History and background of Carlsberg
Carlsberg exported their first barrel of beer in 1868. The quality of the beer was very important to J.C. Jacobsen which led to the establishment of the Carlsberg Laboratory in 1875. And it has always been renowned for consistently high quality. In recent years things have really taken off. Expansion and dynamic marketing externally, and streamlining and innovation internally, have brought growth in both revenue and earnings (Carlsberg, 2012). Carlsberg is Danish Brewery Company which has been founded in 1847. It was founded by J.C Jacobson. The headquarters located in Copenhagen, Denmark. The main brands of the company are Tuborg and Carlsberg. Carlsberg has become the 5th largest brewery group in the world. After Carlsberg launch the markets to Russia, it is leading 40% market share of Russia. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people. (Kramer, 2011)
2. Organizational structure
The proper organizational structure is vital to achieve any organization’s success as it provides co-ordination for the organizational process and facilitates them in achieving the desired goals (Aslam, et al., 2012) in any organization; its structure enables to achieve its goals and objectives. It also helps to deliver its core of business very effectively. The structure enhances the rights and duties of an organization and it also determines how the information flows between different levels of management. Basically, a structure depends on the organization’s strategy and its objectives. In
References: Appendix 3 (Jakobsen & Storgaard, 2009) (Jakobsen & Storgaard, 2009) 11