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Bachelor in Business Administration

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Bachelor in Business Administration
1. Explain the process of communication?

Human beings cannot live in society without the help of communication. Communication is the very basic need of any organization and any individual. The English word ‘communication’ is derived from the Latin noun ‘Communis’ and the Latin verb ‘Communicare’ that means ‘to make common. to transmit, to impart.’ Communication is a two way process. It is a natural activity of all human beings to convey opinions, information, ideas, feelings, emotions to others by words spoken or written, by body language or signs
.Communication has been defined by many theorists :
(1) According to W.H.Newman, “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”
(2) Allen Louis says "Communication is the sum of all the things one person does when he wants to create an understanding in the mind of another it involves a systematic and continuous process.
(3) To quote Norman B. Sigband, “Communication is the transmission and reception of ideas, feelings and attitudes both verbally and non-verbally…
(4) Dalton McFarland says, “Communication may be broadly defined as the process of meaningful interaction among human beings.”
(5) George Vardman in his book `Effective communication of ideas' defines effective commnication as "Purposive interchange, resulting in workable understanding and agreement between the sender and the receiver of the message".The progression of transmission and interchange of ideas, facts, feelings or actions is known as “Process of Communication”. Process of Communication is a full cycle of events from sender to the receiver and back to the sender. Communication is a two way process
(1) Sender : The process of communication starts with a sender, the person who has an idea and wants to convey it to the receiver. In other words, we can say that the person with ideas to share is called sender. The formation of idea is the first step of communication. So, Communication process begins

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