Many different brands took place in celebrating the day. For the purpose of this assignment I have chosen three brands that I believe did Back To The Future right, Nike, Red Bull and Pepsi. Nike created a limited-edition, digital, self-lacing sneakers as seen in the movies. Nike used social media outlook, Twitter to show a quick video displaying the replica sneakers. In the movie, McFly was played by Michael J.Fox so Nike tweeted to Fox the say before saying “see you tomorrow.” I believe Nike’s idea was the best one because it used humor as well as a big correlation from their product to a major part in the movie. Red Bull, a brand that has nothing to do with the topic but took advantage by creating a whitty and funny approach. Red Bull Tweeted to fans “Let’s take it back to 1985. Fax us ur tweets & we’ll share our faves in the future: 310-309-5291 #BackToTheFuctureDay.” In my opinion, I believe Red Bull really did an outstanding job. For a brand that has nothing to do with the movie, they incorporated a fax machine, something that was such a major thing back in 1985 which was the tie setting of the movie. Red Bull stated that they received a lot of faxes which was a result of how funny the tweet was and that some people still actually have access to a fax machine. Pepsi was the last brand I picked. Pepsi was featured in the film. On the anniversary the company created Back To The Future -based themed bottles. Like Nike, I believe this idea for Pepsi because it was featured in the film. Pepsi created a new designed, Pepsi Perfect bottle of the beverage that sold out quickly
Many different brands took place in celebrating the day. For the purpose of this assignment I have chosen three brands that I believe did Back To The Future right, Nike, Red Bull and Pepsi. Nike created a limited-edition, digital, self-lacing sneakers as seen in the movies. Nike used social media outlook, Twitter to show a quick video displaying the replica sneakers. In the movie, McFly was played by Michael J.Fox so Nike tweeted to Fox the say before saying “see you tomorrow.” I believe Nike’s idea was the best one because it used humor as well as a big correlation from their product to a major part in the movie. Red Bull, a brand that has nothing to do with the topic but took advantage by creating a whitty and funny approach. Red Bull Tweeted to fans “Let’s take it back to 1985. Fax us ur tweets & we’ll share our faves in the future: 310-309-5291 #BackToTheFuctureDay.” In my opinion, I believe Red Bull really did an outstanding job. For a brand that has nothing to do with the movie, they incorporated a fax machine, something that was such a major thing back in 1985 which was the tie setting of the movie. Red Bull stated that they received a lot of faxes which was a result of how funny the tweet was and that some people still actually have access to a fax machine. Pepsi was the last brand I picked. Pepsi was featured in the film. On the anniversary the company created Back To The Future -based themed bottles. Like Nike, I believe this idea for Pepsi because it was featured in the film. Pepsi created a new designed, Pepsi Perfect bottle of the beverage that sold out quickly