Bamboo Presentation
D’ Bamboo
Presentation
•
•
•
•
Prepared By
Mr. Pilgrim
Ms. Ammon
Mr. Acevero
Mr. LaVeau
Welcome
Overview
Existing Markets
Success
Achievements
Competitive Advantage
Issues and Concerns
Reasons for Decline
Constraints
Dilemma
Opportunities
Threats
Weaknesses
Strengths
P.E.S.T.L.E
Porters Theory
Critiques and
Recommendations
Overview
• D-Bamboo Home and Garden Shop opened 2 yrs ago in Chaguanas, Trinidad
• Founded by Mr. Harry Laurell, who funded start up with $75,000 of personal savings
• Located on Ground Floor of a three-story building in the second busiest area in
Chaguanas
• October 2009: Sales dropped to 40% less than previous year; Owner reflects on future. • Mr Laurell is thinking of moving to a larger location and expanding his business
Existing Market Products
● Medium to low-end plants
● Gardening Supplies
● Ornamental Flowers
● Plant and Vegetable Seedlings
● Bonsai, Turtles, Aquariums
Pricing
● 100% markup on plants < $20
● 50% markup on plants > $20
● 50% markup on shop items
● 35% markup on plants > $150
Place
● Located in Heavy Traffic Area
● Across the street from popular gas station
● Main highway 200 meters from shop
● Recessed Angle of Building
Promotion
● No outdoor sign
● Plant and Balloon giveaways
● Posters on roadside periodically
● Flyer distribution for grand opening events
● 30% discount on seedlings
Sales
Sales Analysis
The Bamboo Home & Garden Shop
Sales for period 2007 - 2009
$250,000
$204,990
$200,000
$190,935
$150,000
$114,810
$100,000
$50,000
$0
2007
2008
2009
Success – 4P’s
Product
• Product mix
- wide range, onestop home and garden shop • High quality low cost
• Customizati on based on customers needs/wants
• Seasonal offerings • Availability of product
(i.e. opening hours) Price
• Low cost medium to low-end plants not costing more than
$600
Place
• 2nd busiest part of
Chaguanas
• Chaguanas itself is a major urban centre in TT
• Easily accessible • Use of building front to display plants and let plants
Presentation
•
•
•
•
Prepared By
Mr. Pilgrim
Ms. Ammon
Mr. Acevero
Mr. LaVeau
Welcome
Overview
Existing Markets
Success
Achievements
Competitive Advantage
Issues and Concerns
Reasons for Decline
Constraints
Dilemma
Opportunities
Threats
Weaknesses
Strengths
P.E.S.T.L.E
Porters Theory
Critiques and
Recommendations
Overview
• D-Bamboo Home and Garden Shop opened 2 yrs ago in Chaguanas, Trinidad
• Founded by Mr. Harry Laurell, who funded start up with $75,000 of personal savings
• Located on Ground Floor of a three-story building in the second busiest area in
Chaguanas
• October 2009: Sales dropped to 40% less than previous year; Owner reflects on future. • Mr Laurell is thinking of moving to a larger location and expanding his business
Existing Market Products
● Medium to low-end plants
● Gardening Supplies
● Ornamental Flowers
● Plant and Vegetable Seedlings
● Bonsai, Turtles, Aquariums
Pricing
● 100% markup on plants < $20
● 50% markup on plants > $20
● 50% markup on shop items
● 35% markup on plants > $150
Place
● Located in Heavy Traffic Area
● Across the street from popular gas station
● Main highway 200 meters from shop
● Recessed Angle of Building
Promotion
● No outdoor sign
● Plant and Balloon giveaways
● Posters on roadside periodically
● Flyer distribution for grand opening events
● 30% discount on seedlings
Sales
Sales Analysis
The Bamboo Home & Garden Shop
Sales for period 2007 - 2009
$250,000
$204,990
$200,000
$190,935
$150,000
$114,810
$100,000
$50,000
$0
2007
2008
2009
Success – 4P’s
Product
• Product mix
- wide range, onestop home and garden shop • High quality low cost
• Customizati on based on customers needs/wants
• Seasonal offerings • Availability of product
(i.e. opening hours) Price
• Low cost medium to low-end plants not costing more than
$600
Place
• 2nd busiest part of
Chaguanas
• Chaguanas itself is a major urban centre in TT
• Easily accessible • Use of building front to display plants and let plants