Green Grocer
Company and product analysis
1.1 Introduction
The Green Grocer is a local independent organic health food store, it specialises in long lasting goods, vegan and vegetarian suitable deserts, and green cleaning products. Currently the store is doing quite well and is situated in West End where the desire to shop healthily and locally is still strong.
Recently West End has seen the introduction of Aldi, which many customers are now using as their main source of groceries. This has not impacted The Green Grocer greatly, as the range of products the store carries is quite unique.
The Green Grocer only has a physical store and not much of an online presence, as such the store’s market is based solely in West End and surrounding suburbs.
1.2 Product/Service analysis
The products and …show more content…
Products and services can also not be discovered
Limited range of products – The Green Grocer does not stock any fresh produce, which can be confusing for customers given the name of the store. This could also drive customers away due to misunderstandings
Low internet presence – The Green Grocer has a Facebook page, but the page is seldom updated and has a very low follower count, this needs to be improved
Pricing and Perception – Organic food is quite expensive and a common perception is that organic food is just an expensive version of non-organic food
Low spend per trip due to high prices – Individuals buy the specialty item and not the essentials
OPPORTUNITUES
Expansion – The business owner has expressed an interest in expanding his business to the Juice store opposite The Green Grocer
Advertising – There are a lot of opportunities for The Green Grocer to advertise and expand their customer base
Product range – Introducing more products semi-regularly is a good way to keep interest in the
1.1 Introduction
The Green Grocer is a local independent organic health food store, it specialises in long lasting goods, vegan and vegetarian suitable deserts, and green cleaning products. Currently the store is doing quite well and is situated in West End where the desire to shop healthily and locally is still strong.
Recently West End has seen the introduction of Aldi, which many customers are now using as their main source of groceries. This has not impacted The Green Grocer greatly, as the range of products the store carries is quite unique.
The Green Grocer only has a physical store and not much of an online presence, as such the store’s market is based solely in West End and surrounding suburbs.
1.2 Product/Service analysis
The products and …show more content…
Products and services can also not be discovered
Limited range of products – The Green Grocer does not stock any fresh produce, which can be confusing for customers given the name of the store. This could also drive customers away due to misunderstandings
Low internet presence – The Green Grocer has a Facebook page, but the page is seldom updated and has a very low follower count, this needs to be improved
Pricing and Perception – Organic food is quite expensive and a common perception is that organic food is just an expensive version of non-organic food
Low spend per trip due to high prices – Individuals buy the specialty item and not the essentials
OPPORTUNITUES
Expansion – The business owner has expressed an interest in expanding his business to the Juice store opposite The Green Grocer
Advertising – There are a lot of opportunities for The Green Grocer to advertise and expand their customer base
Product range – Introducing more products semi-regularly is a good way to keep interest in the