Bandura, Ross, & Ross (1961). Transmission of aggression through imitation of aggressive models
In 1961, Bandura, D. Ross, and S. Ross conducted an experiment on 72 pre-school children to examine and explore the “Social Learning” theory. The Social Learning theory suggests that human behavior is observationally learned through modeling: from observing others, one forms an idea of how new behaviors are performed. They predicted that subjects
Method:
Design:
The participants were chosen by opportunity sampling from Stanford University Nursery' School. Participants consisted of 36 boys and 36 girls, and two adults, a male and a female, both being a role model. The participants were divided into eight experimental …show more content…
Moreover, the model made non-aggressive comments such as, “He sure is a tough fella,” and “He keeps coming back for more.”
After 10 minutes, the experimenter informed the subject that he would now be brought to another game room.
The subjects were then taken into another room filled with interesting toys, some of an aggressive type such as, a 3-foot Bobo doll, a mallet and a peg board, and some nonaggressive such as, a tea set, crayons, and coloring paper, a ball, and plastic farm animals.
The subjects were observed through a one-way mirror, and behaviors such as, physical aggression, verbal aggression, and the number of times the mallet was used to strike the Bobo doll was assessed.
Results:
Confounds within study:
There are minimal confounding variables within the experiment as Bandura, Ross, and Ross used a laboratory experiment method to conduct their research. The utilization of a laboratory experiment method allowed the experimenters to standardize conditions for all the subjects and acquire greater control of extraneous variables, which therefore led to a stronger internal validity. Internal validity is the degree to which an observed effect is due to the experimental manipulation rather than other factors such as extraneous …show more content…
The Social Learning theory or observational learning is now widely accepted as a useful theory in the field of psychology; it can be used to shape desired and acceptable behaviors and eliminate unwanted attitudes. Some complex behaviors such as, language, would probably never be learnt and developed unless children were exposed to people who modeled them. Observational learning enables children to garner many responses and behaviors in a large variety of settings where the models are performing their daily activities and routines. Some examples of observational learning would be observing parents read and write, parent’s attitude and response toward a certain scenario, moral behavior, and ethical