Barnes & Noble - Business Analysis
E-business Analysis
[pic]
1. Value Proposition
Barnes & Noble, Inc. operates as a content, commerce, and technology company in the United States. It provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells its products directly to customers through its bookstores and on barnesandnoble.com. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its eBookstore. Through Barnes & Noble’s NOOK eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software. As of June 28, 2012, the company operated 691 bookstores in 50 states, as well as 641 college bookstores serving approximately 4.6 million students and faculty members at colleges and universities in the United States.
2. Revenue Model
Barnes & Noble is referred to as a “brick and click” model of commerce, so their operation is the mixture of tradition and e-commerce. They try to compete for the market via the Internet beside the chain of brick and mortar bookstores. Sales: Barnes & Noble, Inc. generate revenue from selling books, magazines, newspapers, and NOOK – eReading product through its multi-channel distribution platform including its outlets and its website barnesandnoble.com. • Online sales: o Quantity landing pages – call to action o Advertise exclusive online offers in text and ad copy such as free shipping and discount on large orders. • In store sales: o Offer options to pick up products in stores at the same day o Appeal to local crowds by marketing local stores o Advertise for in-store events.
[pic]
1. Value Proposition
Barnes & Noble, Inc. operates as a content, commerce, and technology company in the United States. It provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells its products directly to customers through its bookstores and on barnesandnoble.com. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its eBookstore. Through Barnes & Noble’s NOOK eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software. As of June 28, 2012, the company operated 691 bookstores in 50 states, as well as 641 college bookstores serving approximately 4.6 million students and faculty members at colleges and universities in the United States.
2. Revenue Model
Barnes & Noble is referred to as a “brick and click” model of commerce, so their operation is the mixture of tradition and e-commerce. They try to compete for the market via the Internet beside the chain of brick and mortar bookstores. Sales: Barnes & Noble, Inc. generate revenue from selling books, magazines, newspapers, and NOOK – eReading product through its multi-channel distribution platform including its outlets and its website barnesandnoble.com. • Online sales: o Quantity landing pages – call to action o Advertise exclusive online offers in text and ad copy such as free shipping and discount on large orders. • In store sales: o Offer options to pick up products in stores at the same day o Appeal to local crowds by marketing local stores o Advertise for in-store events.