In regard to Batelco’s strategic management process, the organization continuously changes its strategies and focus because of a continuous change in the markets status, competition, products, and change in what consumers want and need. As of today, Batelco’s major focus lies in retaining revenue including growth. This is done by focusing on many different aspects within the company, such as marketing, product development, and company processes. Products and services are constantly being developed and improved in adaptation to the changes within the vertical business. Batelco’s approach to their customers ranges from what is needed, and what both the organization and end user want. One to One marketing techniques are used, which is an extreme form of product differentiation, developed according to what a specific user needs. Customized solutions are created in order to fix each and every problem in its own most efficient and effective way; this way Batelco can invest further with their customers with a more one to one and closer relationship to their customers. Batelco also gives a great deal of focus towards its product portfolio, and ways on how to differentiate from competition including adding value services. Batelco has also generated customer retention programs in order to gather more customers – in return for a bigger pay check. Company processes, such as communication between departments and between the organization as a whole and the consumer has been effectively made to be easy to access, easy to understand, easy to cope with, and easy to complete.
2. your report should cover the strategy, planning implementation and evaluation of the strategic management process. it should encompass following:
identifying the organizations current mission, goal, and strategies.(from the web)
Batelco’s mission statement states, “We deliver an enhanced customer experience through competitive