BCG Case interview
What to expect in a BCG interview
At BCG, we look for something beyond intellect. In the interview, we want to learn who you are as well as how you think. So each interview has two parts: the personal discussion and the case.
The personal discussion is our way of getting to know you. There is no fixed format or agenda, but interviewers often focus the discussion on an experience or a period of your life. There is very little that can be done to prepare, so relax and use the time to help us get to know you better.
The case interview makes up the greater part of the interview time. The best preparation is to familiarize yourself with types of analysis you may employ and practice generating sound, defensible hypotheses. To help you, we've assembled several resources as well as some tips to prepare for the case interview.
Cases:
1. Finding revenue growth in the medical software industry
Step 1: Actively listen to the case
Your client is GenCo, a large, international, diversified company with a health care division that produces a wide variety of medical instruments and related services. Five years ago, it expanded into the health care software industry by purchasing MedCount, which markets administrative systems to large U.S. hospitals. These systems are designed primarily for back-office functions; they are not designed for managing patients or providing other physician and technical support. Since it was purchased, the software division has failed to deliver the growth needed to justify the multiple GenCo paid for it. GenCo feels it has already squeezed margins as much as possible, and now is looking for new sales opportunities. MedCount turned to BCG to help identify potential ways to increase revenues. How would you approach this problem?
Step 2: Establish your understanding of the case
First, let me make sure I understand the problem. The parent company produces medical devices and services, but before the acquisition was not involved in health care
At BCG, we look for something beyond intellect. In the interview, we want to learn who you are as well as how you think. So each interview has two parts: the personal discussion and the case.
The personal discussion is our way of getting to know you. There is no fixed format or agenda, but interviewers often focus the discussion on an experience or a period of your life. There is very little that can be done to prepare, so relax and use the time to help us get to know you better.
The case interview makes up the greater part of the interview time. The best preparation is to familiarize yourself with types of analysis you may employ and practice generating sound, defensible hypotheses. To help you, we've assembled several resources as well as some tips to prepare for the case interview.
Cases:
1. Finding revenue growth in the medical software industry
Step 1: Actively listen to the case
Your client is GenCo, a large, international, diversified company with a health care division that produces a wide variety of medical instruments and related services. Five years ago, it expanded into the health care software industry by purchasing MedCount, which markets administrative systems to large U.S. hospitals. These systems are designed primarily for back-office functions; they are not designed for managing patients or providing other physician and technical support. Since it was purchased, the software division has failed to deliver the growth needed to justify the multiple GenCo paid for it. GenCo feels it has already squeezed margins as much as possible, and now is looking for new sales opportunities. MedCount turned to BCG to help identify potential ways to increase revenues. How would you approach this problem?
Step 2: Establish your understanding of the case
First, let me make sure I understand the problem. The parent company produces medical devices and services, but before the acquisition was not involved in health care