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MarketLine Case Study

Apple Inc.
The Steve Jobs Effect
Reference Code: ML00001-080

Publication Date: February 2012

WWW.MARKETLINE.COM
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Apple Inc.: The Steve Jobs Effect
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

ML00001-080/Published 02/2012
Page | 1

OVERVIEW
Catalyst
In 2009, Steve Jobs, co-founder of Apple, was named CEO of the decade by Fortune Magazine. This case study will examine the effect that Steve Jobs had on the company and, following his death in October 2011, will question how the company will cope with the loss going forward.

Summary


Steve Jobs and Steve Wozniak founded Apple Computer in April 1976 with the creation and release of Apple I.
The company became incorporated in January 1977.



The early Apple computers showed Steve Jobs ' innovative flair. The Apple I proved Jobs‟ determination to succeed, while the Apple II was the company‟s first computer aimed at the mass market.



Amid unsuccessful product launches, a power struggle ensued within the company and led to the resignation of
Steve Jobs in 1985.



Away from Apple, Jobs continued to succeed, with the acquisition of the visual effects company Pixar. He also went on to found NeXT Inc., a company that manufactured computers designed for the higher education market and, later, the business market.



The foundation of NeXT Inc. paved the way for Jobs‟ return to Apple. Jobs became CEO of Apple in 1997, following the company‟s acquisition of NeXT Inc. The NeXT operating system became the foundation for modern Macintosh computers.



Under the leadership of Jobs, Apple transformed from a computer company to a consumer electronics company with the launch of innovative products such as the iPod and iPhone.



Steve Jobs' unique leadership style and hands-on approach to running Apple has been widely analyzed. This
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