Beef Jerky and Lettuce and Broccoli Chips: Sustainable Competitive Advantage in Vietnam
Contents
1. The Beef Jerky and Lettuce & Broccoli chips products are new and unique in Vietnam and will be easy to differentiate. Describe how your products are to develop sustainable competitive advantage in Vietnam. 8
2. Distribution network 10
3. Pricing strategy 11
4. Marketing communication 13
5. The extended marketing mix 14
6. Marketing mix of Beef Jerky and Lettuce & Broccoli chips 16
7. Business to business and business to consumers 18
8. International market and domestic market 19
Preface:
How can we launch an effective business?
There are many company has been successful with their business. They used to start with small businesses. Taking risk decisions, right analyzing are the key. They become international companies.
In this report, we will analyze the marketing campaigns of Vinamit Company. Thereby, we might clearly understand market and find our own successful approach.
The TM Vina Mit Ltd. Co. (Vinamit) was established since 1991. The firm has had 90 percent market share in the domestics market, and has exported its products to more than 17 countries.
The Beef Jerky and Lettuce & Broccoli chips products are new and unique in Vietnam and will be easy to differentiate. Describe how your products are to develop sustainable competitive advantage in Vietnam.
The Beef Jerky and Lettuce & Broccoli chips are two new products of Vinamit. They have notable features to create competitive advantage in market. We will discuss these advantages through “Porter‘s Five Forces”.1
Each company always tries to find advantages which make it are totally different with competitors. By using Five Forces Analysis, we can understand more clearly about the industry context where the company operates and aware of features leading to competitive advantage of Vinamit.
Bargaining power of suppliers:
Vietnam is an agriculture country. There are 70% Vietnamese working as framers. They can
1. The Beef Jerky and Lettuce & Broccoli chips products are new and unique in Vietnam and will be easy to differentiate. Describe how your products are to develop sustainable competitive advantage in Vietnam. 8
2. Distribution network 10
3. Pricing strategy 11
4. Marketing communication 13
5. The extended marketing mix 14
6. Marketing mix of Beef Jerky and Lettuce & Broccoli chips 16
7. Business to business and business to consumers 18
8. International market and domestic market 19
Preface:
How can we launch an effective business?
There are many company has been successful with their business. They used to start with small businesses. Taking risk decisions, right analyzing are the key. They become international companies.
In this report, we will analyze the marketing campaigns of Vinamit Company. Thereby, we might clearly understand market and find our own successful approach.
The TM Vina Mit Ltd. Co. (Vinamit) was established since 1991. The firm has had 90 percent market share in the domestics market, and has exported its products to more than 17 countries.
The Beef Jerky and Lettuce & Broccoli chips products are new and unique in Vietnam and will be easy to differentiate. Describe how your products are to develop sustainable competitive advantage in Vietnam.
The Beef Jerky and Lettuce & Broccoli chips are two new products of Vinamit. They have notable features to create competitive advantage in market. We will discuss these advantages through “Porter‘s Five Forces”.1
Each company always tries to find advantages which make it are totally different with competitors. By using Five Forces Analysis, we can understand more clearly about the industry context where the company operates and aware of features leading to competitive advantage of Vinamit.
Bargaining power of suppliers:
Vietnam is an agriculture country. There are 70% Vietnamese working as framers. They can
References: 3) Bearden, Ingram, Laforge, 2001, Marketing Principle & Perspectives, 3rd ed., United States: McGraw-Hill Higher Education. P. 276 4) Philamfood [online], [cited 27th December,2010], (http://www.philamfood.com/Fruit-Snacks/?page=2) 7) Xay dung thuong hieu tu goc, (03/08/2008), VOH, [online], cited 28th December,2010], (http://www.voh.com.vn/News/NewsDetail.aspx?id=1590) 8) 2004,Marketing Supporting Foundation Degrees, 1st ed., Great Britain: BPP Professional Education, p.21 15) Dilipchandra, Major Difference between Domestic and International Business, (no date), hubpages,[online], [citied 30th December, 2010], (http://hubpages.com/hub/Major-Difference-between-Domestic-and-International-Business).