Behemoth Dr Pepper Snapple Group (DPS)

The now behemoth Dr Pepper Snapple Group (DPS) has simple origins like many in its class it has grown exponentially over the years the by-gone days of soda shops that were once vital to this business are fleeting memories like the foam coming off of a freshly poured glass of Dr Pepper. From humble beginnings in Waco, Texas in 1885, the delicious refreshment was born thanks to Charles Alderton, a young pharmacist working in Morrison’s Old Corner Drug Store. Alderton wanted to find a drink that embodied all of the fruity smells of the soda machine. People fell in love with the new bubbly drink. This increasing attention other soda shops began demanding the syrup. Alderton and Mr. Morrison had to do something drastic to keep up with the demand so they started the Artesian Mfg. & Bottling Company that later became the Dr Pepper Company (Dr Pepper Museum). Since then the
They operate with 21 manufacturing facilities, 115 distribution centers employing around 19,000 people across North America but continue to utilize a larger work force with hundreds of third party bottling companies (Dr Pepper Snapple Group). Headquartered in Plano, Texas their President and CEO Larry Young made $9,616,891 in 2014, $5,999,932 in equity, $3,206,582 in cash and a remaining $410,395 in an unspecified “other” category of earnings. In 2014 (“Larry Young”) said that the Dr Pepper Snapple Group owes much of its past success to their many mergers working to make the company bigger and stronger than ever, but some failures have been in their advertisements. When they launched their Dr Pepper 10 campaign their slogan was “not for women” because of the 10 manly calories in it (Carville). Despite this slightly anti-feminist slip in their marketing the behemoth company has continued to be successful and will continue to distribute fizzy fruity sweet drinks to the people for a very long