Dr. Pepper
Case Analysis III : Dr. Pepper
I. Case Summary
II. Case Objectives Is to learn how Dr. Pepper is able to deal with its weaknesses and threats. And how it can also take advantage of its opportunities using its strength.
III. Key Issues
How to get more foreign bottling companies in other countries to franchise with Dr. Pepper.
IV. External Threats A threat to Dr. Pepper Co. is that Mr. PiBB, a product of Coca-Cola. The company feels the Coca-Cola product is almost similar to its product. It takes on parts of its characteristics by having the name Mr. PiBB which is close to Dr. Pepper, more like creating a name for an entity. Mr. PiBB flavor was of cherry this Dr. Pepper possessed. And because both products look alike, as in they both had the same color customers might tend to switch products. So this similarities were a threat to them because they felt people might like it better than Dr. Pepper and that the Coca-Cola bottler who are currently on a franchise with them might end up giving up on Dr. Pepper and switching to Mr. PiBB. To them, this will actually means that a big drop in the sales could result, which will affect their company’s profit margin. Management of Dr. Pepper Co. are doing their best to their product into some part of the country and the world, with the competition it might start lagging behind in achieving its goal in pursuit of growth because portion of its market share will have been taken over by Mr. PiBB. A threat to Dr. Pepper is that the Food and Drug Administration, FDA, might ban the use of Saccharin the sweetener that replaced Cyclamates in diet drinks. If such action takes place Dr. Pepper along with other diet-soda industry will be affected “badly”. Saccharin is said to be irreplaceable by any other sweetener because of its “virtues of acceptable taste, reasonable cost, and legality.” (Pg.
I. Case Summary
II. Case Objectives Is to learn how Dr. Pepper is able to deal with its weaknesses and threats. And how it can also take advantage of its opportunities using its strength.
III. Key Issues
How to get more foreign bottling companies in other countries to franchise with Dr. Pepper.
IV. External Threats A threat to Dr. Pepper Co. is that Mr. PiBB, a product of Coca-Cola. The company feels the Coca-Cola product is almost similar to its product. It takes on parts of its characteristics by having the name Mr. PiBB which is close to Dr. Pepper, more like creating a name for an entity. Mr. PiBB flavor was of cherry this Dr. Pepper possessed. And because both products look alike, as in they both had the same color customers might tend to switch products. So this similarities were a threat to them because they felt people might like it better than Dr. Pepper and that the Coca-Cola bottler who are currently on a franchise with them might end up giving up on Dr. Pepper and switching to Mr. PiBB. To them, this will actually means that a big drop in the sales could result, which will affect their company’s profit margin. Management of Dr. Pepper Co. are doing their best to their product into some part of the country and the world, with the competition it might start lagging behind in achieving its goal in pursuit of growth because portion of its market share will have been taken over by Mr. PiBB. A threat to Dr. Pepper is that the Food and Drug Administration, FDA, might ban the use of Saccharin the sweetener that replaced Cyclamates in diet drinks. If such action takes place Dr. Pepper along with other diet-soda industry will be affected “badly”. Saccharin is said to be irreplaceable by any other sweetener because of its “virtues of acceptable taste, reasonable cost, and legality.” (Pg.