Benefits and oppotunities of marketing mix
P4: In this assignment I shall be describing the benefits and opportunities to AJ Sports the business of my choice of using internet marketing within the marketing mix.
The marketing mixes are Product, Price, Promotion, Place, People, Process and Physical evidence. Benefits & Opportunities.
Product AJ sports have tool bar personalised for their customers as they have separate links for each of their products they sell. What this does it allows the customer to navigate with ease and keep them interested in the products they are looking for this will help AJ sports retain the customer. From this the opportunity that AJ Sports shall receive from customer retention because customers would not need to scroll through products which are in their interests. This can help them increase their sales and profits this will ultimately lead to the business increasing by size and scale which shall meet the businesses aims and objectives of becoming a globalised business. Place AJ Sports have a great presence on search engines such as Google and Bing you just have to type in on Google or Bing AJ Sports and the official AJ Sports website comes up on top the search engine the benefit of that is that they can reach a wider audience and also this will make it easier for customers to find their website online faster. . In addition to this if you just type in cricket equipment the first link will be AJ Sports n addition to this you can find AJ sports on Facebook and Twitter this allows them to reach a global audience and enhance their business by scale. The opportunity from this is that they can have a slighter edge than their competitors for example if you type in cricket equipment the first link would be AJ Sports this will result in the customer clicking on the site this will lead to more customer awareness and will further increase the businesses profits and sales in addition to the business increasing by size and by scale.
Price AJ sports differentiate
The marketing mixes are Product, Price, Promotion, Place, People, Process and Physical evidence. Benefits & Opportunities.
Product AJ sports have tool bar personalised for their customers as they have separate links for each of their products they sell. What this does it allows the customer to navigate with ease and keep them interested in the products they are looking for this will help AJ sports retain the customer. From this the opportunity that AJ Sports shall receive from customer retention because customers would not need to scroll through products which are in their interests. This can help them increase their sales and profits this will ultimately lead to the business increasing by size and scale which shall meet the businesses aims and objectives of becoming a globalised business. Place AJ Sports have a great presence on search engines such as Google and Bing you just have to type in on Google or Bing AJ Sports and the official AJ Sports website comes up on top the search engine the benefit of that is that they can reach a wider audience and also this will make it easier for customers to find their website online faster. . In addition to this if you just type in cricket equipment the first link will be AJ Sports n addition to this you can find AJ sports on Facebook and Twitter this allows them to reach a global audience and enhance their business by scale. The opportunity from this is that they can have a slighter edge than their competitors for example if you type in cricket equipment the first link would be AJ Sports this will result in the customer clicking on the site this will lead to more customer awareness and will further increase the businesses profits and sales in addition to the business increasing by size and by scale.
Price AJ sports differentiate