Censorship In Sports

Sponsorship is one of the fastest growing areas of marketing in recent years. It is a powerful marketing activity that has the power to strengthen corporate image, change consumer attitudes and establishes close communication with existing and potential customers. Direct goal of sponsorship is increase in sales. While the indirect goals are: create and increase awareness of the company and /or product / brand; the target market; differentiation over the competition, etc.
Sports sponsorship is an effective marketing tool that allows the sponsor to increase brand awareness. It has become an effective marketing strategy for many companies but also an effective source of income for sports organizations.
Sponsorship represents a type of investment in the form of cash, equipment or services in exchange for the possibility of commercial potential
Companies often prefer sponsorship in sport over other marketing techniques (such as, for example, advertising, public relations, personal selling) in the realization of business goals and plans. A large number of organizations (companies, enterprises) are sponsoring the sport (sports organizations, athletes and competitions). They are trying to connect their products and services with the positive image that carries the sport (youth, health, entertainment, etc.). Through increasing the visibility of the company, its products and services through sports sponsorship, companies expect increased consumption of its products and services.
The main reason for favoring sponsorship lies in the chance to achieve the desired level of the ‘image ‘of the sponsor or its products. In sports, sponsors choose on the basis of the possibilities offered to them on the sports market where they usually blunted following forms of