Beverage Industry
BEVERAGES INDUSTRY IN INDIA:
Indian beverages industries size is Rs. 8000 crores and it is dominated by two players’ viz PEPSI & COKE. This high profile industry has lot of potential for growth as per capita consumption in India is 9 bottles a year as compared to 20 bottles in Sri Lanka, 14 in Pakistan, while 12 bottles a person in Nepal.
The RKG Group is India’s leading supplier of retailer brand carbonated & noncarbonated soft drinks, with beverages manufacturing facilities in India & Nepal. Its experience in the beverage industry dates back to the sixties when it had the first franchise at Mathura.
The family manufactures and markets carbonated & non carbonated soft drinks and mineral water under Pepsi Brand. The various flavour and sub brands are Pepsi, Mirinda orange, mirinda Lemon, Mountain Dew, & 7up, Slice orange, Everest soda and Aquafina. It has the licence to supply beverages in the territories of western UP, part of MP, half of Haryana, whole of Rajasthan, Goa three districts of Maharashtra, 13 districts of Karnataka, and whole of Nepal. The group has in total 18 bottling plants in India & Nepal is responsible for producing and marketing 44% Pepsi requirement in India.
INTRODUCTION OF PEPSI
Pepsi-Cola
Pepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo which is sold worldwide in stores, restaurants and vending machines. The brand was trademarked on June 16, 1903, though the drink was first made in 1898 by pharmacist Caleb Bradham. Similar to Coca-Cola, its major rival, Pepsi was originally intended to cure stomach pains. There are several types of Pepsi, including Pepsi Vanilla, Diet Pepsi (the most popular variant), and, outside the United States, Pepsi Max.
History
Pepsi-Cola, originally called "Brad's drink", was first made in New Bern, North Carolina in the United States in the early1890s by pharmacist Caleb Bradham. On August 28, 1898, "Brad's drink" was changed to "Pepsi-Cola “and
Indian beverages industries size is Rs. 8000 crores and it is dominated by two players’ viz PEPSI & COKE. This high profile industry has lot of potential for growth as per capita consumption in India is 9 bottles a year as compared to 20 bottles in Sri Lanka, 14 in Pakistan, while 12 bottles a person in Nepal.
The RKG Group is India’s leading supplier of retailer brand carbonated & noncarbonated soft drinks, with beverages manufacturing facilities in India & Nepal. Its experience in the beverage industry dates back to the sixties when it had the first franchise at Mathura.
The family manufactures and markets carbonated & non carbonated soft drinks and mineral water under Pepsi Brand. The various flavour and sub brands are Pepsi, Mirinda orange, mirinda Lemon, Mountain Dew, & 7up, Slice orange, Everest soda and Aquafina. It has the licence to supply beverages in the territories of western UP, part of MP, half of Haryana, whole of Rajasthan, Goa three districts of Maharashtra, 13 districts of Karnataka, and whole of Nepal. The group has in total 18 bottling plants in India & Nepal is responsible for producing and marketing 44% Pepsi requirement in India.
INTRODUCTION OF PEPSI
Pepsi-Cola
Pepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo which is sold worldwide in stores, restaurants and vending machines. The brand was trademarked on June 16, 1903, though the drink was first made in 1898 by pharmacist Caleb Bradham. Similar to Coca-Cola, its major rival, Pepsi was originally intended to cure stomach pains. There are several types of Pepsi, including Pepsi Vanilla, Diet Pepsi (the most popular variant), and, outside the United States, Pepsi Max.
History
Pepsi-Cola, originally called "Brad's drink", was first made in New Bern, North Carolina in the United States in the early1890s by pharmacist Caleb Bradham. On August 28, 1898, "Brad's drink" was changed to "Pepsi-Cola “and