beyond the bean
Beyond the bean
Team members:
Taylor ConardSalma Saleh
Lorenzo MartinelliBader Alanazi
Intro
The partners of Beyond the Bean want to combine a traditional coffee shop with table/ board game rentals, where customers can socialize, in a relaxing environment. Our case analysis will demonstrate the appropriate decisions Beyond the Bean should apply to their business plan in order to achieve their goals. The report clearly identifies the problems within the case, and what choices the business should make to in order to be successful in the given area during a time of rescission. We explore the strengths, weaknesses, opportunities, and threats of Beyond the Bean’s business structure, identifying vital decisions that the business should make, such as pricing, wireless Internet, and liquor license. Problems David Greig and Angela Peck are looking for the best marketing strategy in order to successfully launch their new business, Beyond the Brean. Their goal is to gain market shares, and produce high volumes of sales to break even and generate some overall profit. David Greig is preparing to finalize the marketing portion of a business plan to launch a board game café, and the time is limited. He has just one week to prepare this marketing plan so that he can review it with his partner.
Beyond the Bean is entering the coffee shop industry at a time when the recreation economy is constrained. The business plan exposes additional problems when considering the possibility of not offering customers wireless access within the cafe. Both partners are looking for the best marketing scheme that would allow them to best capture the market. Therefore, finding the best marketing scheme that would enable Beyond the Bean to success in a constrained and fairly competitive economy represents the problem. SWOT Analysis
Strengths
Beyond the Bean has a lot of positive elements that could make the business successful. The idea of creating a board game café is a highly
Team members:
Taylor ConardSalma Saleh
Lorenzo MartinelliBader Alanazi
Intro
The partners of Beyond the Bean want to combine a traditional coffee shop with table/ board game rentals, where customers can socialize, in a relaxing environment. Our case analysis will demonstrate the appropriate decisions Beyond the Bean should apply to their business plan in order to achieve their goals. The report clearly identifies the problems within the case, and what choices the business should make to in order to be successful in the given area during a time of rescission. We explore the strengths, weaknesses, opportunities, and threats of Beyond the Bean’s business structure, identifying vital decisions that the business should make, such as pricing, wireless Internet, and liquor license. Problems David Greig and Angela Peck are looking for the best marketing strategy in order to successfully launch their new business, Beyond the Brean. Their goal is to gain market shares, and produce high volumes of sales to break even and generate some overall profit. David Greig is preparing to finalize the marketing portion of a business plan to launch a board game café, and the time is limited. He has just one week to prepare this marketing plan so that he can review it with his partner.
Beyond the Bean is entering the coffee shop industry at a time when the recreation economy is constrained. The business plan exposes additional problems when considering the possibility of not offering customers wireless access within the cafe. Both partners are looking for the best marketing scheme that would allow them to best capture the market. Therefore, finding the best marketing scheme that would enable Beyond the Bean to success in a constrained and fairly competitive economy represents the problem. SWOT Analysis
Strengths
Beyond the Bean has a lot of positive elements that could make the business successful. The idea of creating a board game café is a highly