Bharti Airtel - Pestal and Swat Analysis
TABLE OF CONTENTS
1) Introduction ……………………………………………………………... 2 2) Aim and Vision …………………………………………………………. 2 3) Size ………………………………………………………………………. 2 4) Organisational Structure……............………………………………...... 3 5) Success Story ….....................………………………………………..... 3 6) PEST Analysis ............................……………………………………..... 4 7) SWOT Analysis ………………………………………………………….. 5 8) References……………………………………………………………...... 7
Bharti Airtel – India’s leading Telecom Company
Introduction
In late nineties, the development of telecommunication infrastructures was growing at rapid pace. Landline or Wired communication was the only medium for communication. It was very difficult to bind the entire country through wired connectivity. This was the basic necessity for the growth of Wireless technology. In 1995, Wireless mobile services were launched by Bharti Airtel under the brand name “Airtel”, in Delhi and Himachal Pradesh. The major stake holder was British Telecom plc. In couple of years, Bharti Airtel acquired JT mobile and Skycell and became first Private Sector Telecom Company in India. Later on, Singapore Telecommunications (SingTel) acquired stake in the company.
Bharti Airtel Limited is one of India leading private sector Company which provides telecommunications services in mobile, land line, broadband and enterprise services. Bharti Airtel ranks 22nd among top telecom brand and the only Indian telecom operator among 500 Top Brands. Bharti Airtel emerged as the tenth most trusted Brand; in the survey conducted by The Economic Times (ET) Brand Equity.
The Bharti Airtel operates in four major segments:
Aim of organisation:
In Bharti Airtel, Customer service is and always given first preference. Airtel aims to help each and every customer quickly and efficiently as well as try to resolve their queries at the earliest.
Vision of organisation:
In year 2005, Bharti Airtel’s vision was to become the most
1) Introduction ……………………………………………………………... 2 2) Aim and Vision …………………………………………………………. 2 3) Size ………………………………………………………………………. 2 4) Organisational Structure……............………………………………...... 3 5) Success Story ….....................………………………………………..... 3 6) PEST Analysis ............................……………………………………..... 4 7) SWOT Analysis ………………………………………………………….. 5 8) References……………………………………………………………...... 7
Bharti Airtel – India’s leading Telecom Company
Introduction
In late nineties, the development of telecommunication infrastructures was growing at rapid pace. Landline or Wired communication was the only medium for communication. It was very difficult to bind the entire country through wired connectivity. This was the basic necessity for the growth of Wireless technology. In 1995, Wireless mobile services were launched by Bharti Airtel under the brand name “Airtel”, in Delhi and Himachal Pradesh. The major stake holder was British Telecom plc. In couple of years, Bharti Airtel acquired JT mobile and Skycell and became first Private Sector Telecom Company in India. Later on, Singapore Telecommunications (SingTel) acquired stake in the company.
Bharti Airtel Limited is one of India leading private sector Company which provides telecommunications services in mobile, land line, broadband and enterprise services. Bharti Airtel ranks 22nd among top telecom brand and the only Indian telecom operator among 500 Top Brands. Bharti Airtel emerged as the tenth most trusted Brand; in the survey conducted by The Economic Times (ET) Brand Equity.
The Bharti Airtel operates in four major segments:
Aim of organisation:
In Bharti Airtel, Customer service is and always given first preference. Airtel aims to help each and every customer quickly and efficiently as well as try to resolve their queries at the earliest.
Vision of organisation:
In year 2005, Bharti Airtel’s vision was to become the most
References: Bharti Airtel, (2010). Bharti Airtel Annual Report 2009-10. [online]. Available at: http://www.airtel.in/wps/wcm/connect/8a8645804366e6d890c695c68c4996a0/Bharti_Airtel_Annual_Report_2009_10.pdf?MOD=AJPERES&CACHEID=8a8645804366e6d890c695c68c4996a0 [accessed on 28 September 2010] Bharti Airtel, (2010). Organisation Structure. [online]. Available at: http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/Investor+Relations/Company+Profile/Organisation+Structure/ [accessed on 28 September 2010] Bharti Airtel, (2010). FY 2010- 2011. [online]. Available at: http://www.airtel.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/media+centre/bharti+airtel+news/telemedia/pg-bharti-airtel-enters-into-a-strategic-partnership-with-novatium-to-help-expand-the-broadband-market [accessed on 28 September 2010] Bharti Airtel, (2010). Our Vision and promise. [online]. Available at: http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+Airtel/Our+Brand+Airtel/Our+Vision+and++Promise/ [accessed on 28 September 2010] India Brand Equity Foundation, (2007). Indian Telecommunication Sector. [online]. Available at:www.ibef.org/download%5CIndian_Telecom_Sector_301008.ppt [accessed on 28 September 2010] Corporate Catalyst India, (2008). Telecom Industry in India. [online]. Available at: http://www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdf [accessed on 28 September 2010] Anon, (2010). India Amends Telecom License Rules For Long-Distance Operators On Security Concerns. The Wall Street Journal [online]. Available at: http://online.wsj.com/article/BT-CO-20100928-702255.html#articleTabs%3Darticle [accessed on: 28 September 2010] Government of India, (2003). Foreign Direct Investment in India. [online]. Available at: http://dipp.nic.in/manual/manual_0403.pdf [accessed on 28 September 2010] Anon, (2004), Mobile phones ‘alter human DNA’. BBC News. [online]. Available at: http://news.bbc.co.uk/1/hi/health/4113989.stm [accessed on: 29 September 2010].