Bizrate Case study- SWOT analysis
Slogan: Never Pay More Than You Have to.
1. Bizrate.com (1996) is the US Internet service involving a portfolio of shopping web sites as a price comparison service. It also collects consumers’ feedbacks and reviews of stores and products. Later on, the Red October company also created price comparison toolbar where people can search and compare the products’ prices no matter which website they are browsing at.
Bizrate or Shopzilla uses the common model called Pay per click (PPC) and Cost Per Click (CPC) and the main revenue comes from sellers to merchants. Value delivers to online buyers is Trust and Being online judicatory thirdparty providing non-bias product and service information and reviews for purchasing the item.
Value for the merchant and e-commerce website is a “creditability” and “image” and being a middle person to communicate between customers and merchants. Bizrate also acts as online “advertising tools” as well.
Suggestion: Separate into 2 different market oriented firms
– E-commerce: Sales Ads or top search position, develop e-mail marketing on existed customers’ database. Create variety of customized choices for its own search engines and research products.
- Keep the research firm as it is 50% of total revenue and was renowned for reliability for buyers and merchants for years.
SWOT
Strength:
1. Bizrate was renowned for online reliable sources on its original market research business. It also establish before any others in the same kind of business/industry. 2. The company has a huge customer analysis and database, which cover all categories. 3. It includes real-time customer feedback at the point-of-purchase
Weakness:
1. The company has to push forward its business in order to be competitive among other companies doing the same business.
2. Being the comparison search engine has nothing much to develop in terms of income besides selling PPC, click-through and customer analysis information for merchants.
1. Bizrate.com (1996) is the US Internet service involving a portfolio of shopping web sites as a price comparison service. It also collects consumers’ feedbacks and reviews of stores and products. Later on, the Red October company also created price comparison toolbar where people can search and compare the products’ prices no matter which website they are browsing at.
Bizrate or Shopzilla uses the common model called Pay per click (PPC) and Cost Per Click (CPC) and the main revenue comes from sellers to merchants. Value delivers to online buyers is Trust and Being online judicatory thirdparty providing non-bias product and service information and reviews for purchasing the item.
Value for the merchant and e-commerce website is a “creditability” and “image” and being a middle person to communicate between customers and merchants. Bizrate also acts as online “advertising tools” as well.
Suggestion: Separate into 2 different market oriented firms
– E-commerce: Sales Ads or top search position, develop e-mail marketing on existed customers’ database. Create variety of customized choices for its own search engines and research products.
- Keep the research firm as it is 50% of total revenue and was renowned for reliability for buyers and merchants for years.
SWOT
Strength:
1. Bizrate was renowned for online reliable sources on its original market research business. It also establish before any others in the same kind of business/industry. 2. The company has a huge customer analysis and database, which cover all categories. 3. It includes real-time customer feedback at the point-of-purchase
Weakness:
1. The company has to push forward its business in order to be competitive among other companies doing the same business.
2. Being the comparison search engine has nothing much to develop in terms of income besides selling PPC, click-through and customer analysis information for merchants.