Blake Mycoskie

The question is what made Blake Mycoskie come up with the name of Toms. Blake came up with shoe Toms is because he wanted to give back to poor children that are not able to afford shoes. Another reason why he wanted to start this shoe company is to not only give back but to keep children from going barefooted. Blake noticed that kids that went barefooted had blisters, and sores on the bottom of their feet. According to the book Start Something That Matters to make all of this possible Blake got in contact with his friend named Alejo (Mycoskie, Blake, 2011, p. 6). Alejo helped Blake to start this shoe company. At first Blake wasn’t sure what he wanted to call his shoe company. According to the book Start Something That Matters at first Blake
wanted call his shoes “Shoes for a better tomorrow” (Mycoskie, Blake, 2011, p. 6).
Eventually Blake ended up settling with the name Toms. The meaning behind the quote “Shoes for a better tomorrow” means to sell a pair of shoes for today and give a pair tomorrow for a child in need. Eventually when Blake’s company started to take off he wanted start off with some colors to attract people to buy his shoes. According to the book Start Something That Matters the first colors that Blake wanted to start with is navy, black, red, and tan. Later down the line he came out with more colors like camouflage, stripes, and plaid (Mycoskie, Blake, 2011, p. 8).